Q: A comparable program has cropped up on our very own campus and several of our instructors have decided to teach the exact same classes for this other program. Do you have any guidance on whether or not we should have our instructors sign a non-compete agreement? If so, do we..
Questions
Q: If the ideal cancellation rate of classes is 15 t0 20%, should we expect that 15 to 20% of our income should also go to refunds? They are asking because their cancellation rate is at 35% but their refund percentage is only 12%. A: When you say the refund percentage is 12%, do..
Q: I've been put to the task of developing a Media Kit so that we can sell advertisements in our course catalogs. Do you have any demographic information on what a typical life long learner looks like that we could use for this kit (with credit to LERN, of course)? A: LERN..
Q: What is the typical development time for developing a certification program. It took me approximately 18 months to develop an international certification program. Is this on target or am I behind? A: My guess is you are right on target with 18 months.My experience is that 18..
Q: The Community Enrichment unit at a public institution and considering new revenue streams has anyone implemented paid corporate advertising in their printed materials to either defray the costs of the brochure or expand their mailing? We normally insert ads for other campus..
Q: Can you tell me what LERN's recommendation is regarding on-staff marketing personnel vs. contracted vendor marketing services?A: There are pros and cons for each strategy:1. On-staff marketing personGenerally. LERN recommends that you have a marketing professional who..
Q: We are potentially looking at going to a smaller publication for our continuing education programs and courses. Traditionally, our publication is approx. 145 pages (b&w and newsprint inside). We are looking to go to a 20-25 page publication (full-colour and better quality..
Q: We have been approached about offering an ASL program for credit, as the college eliminated the credit program some years ago. Sacramento State has a summer immersion program through their CE department and I am going to research that. Do you know of anyone doing something..
Q: Our College is researching a change in how we pay instructors…moving from a flat rate to giving the managers more flexibility in negotiating with instructors based on the instructional/content area. I am very excited about more flexibility. Does LERN have any articles or..
Q: Can you tell me if the research you have identified as it related to course half life, marketing and margins relates to credit programs as well as non-credit?A: The course half-life would be very different in credit programming. Many credit programs are required as part of a..