Q: I have a question regarding brochure ratio for our Community Education program. Could you direct it to someone that could help answer the question. We mail out 48000 brochures each session and our enrollment numbers each time is usually around 3500 to 4000. Is the ratio of 13..
Questions
Q: Here at Long Beach City College/Community Ed we have not printed a schedule/catalog in a few years. We know that LERN’s position is that print catalogs are a best practice. We are looking for information or data that supports that we should print and mail out catalogs. Would..
Q: When you are doing a print advertisement promoting two programs (say a full page add, broke in half) should both programs be for the same market? For example – in the Legal education market. Criminal program and a litigation program – a half page for each. A: It is important..
Q: I have a question regarding how to time the mailing of our brochures. Below outlines what we have done in the past. Our Spring brochure typically hits the homes during the first week of November, before the holiday frenzy begins. Class start dates for each course/program..
Q: Butler County CC sends out their brochures so that them arrive right after Christmas, the second mailing goes out in the 2nd or 3rd week of January to best customers. Is it worth the risk of mailing earlier (before Christmas)? Last year our first class began the second week..
Q: I was wondering if you could tell me what the normal cycle/pattern is for direct mailing info to residents/potential customers. You had mentioned that successful parks and recreation organizations are sending direct mail 4 to 5 times a years (or more?). How are people..
Q: Do you have current information on how most brochures are distributed? Direct Mail to all residents (via bulk mail); Mail and online; Online only; pick up at facility; or any other way and/or combination?What is the most popular/desired method? We direct mail approximately..
Q: My counterparts are getting pressure to move their CE catalogs to digital only. I expressed that this would not be a strategic move and that they need to keep their mail piece (which they want to do). Many CC’s are cutting budgets.Do you have anything that I can forward to my..
Q: Question for you:What does your research and expertise tell you about the effectiveness of mailing guides to all residents? We currently do the following each quarter:a. Mail guide to past 5 quarters worth of customersb. Insert guide into our local paper with distribution of..
Q: Our non-credit schedule is my responsibility here at Carroll, and we know we need to make some changes going in to fall. As members of LERN, we thought we’d take advantage your expertise.We currently produce three schedules annually: Fall (Aug. – Dec.); Winter/Spring (Jan. –..