Q: We have an opportunity to partner with a local Arts council to provide registration and marketing services only to their instructors. Our program would not hire the instructors and offer the courses as our own, but we would publish them in our schedule and take registration..
Questions
Q: Is there a document somewhere that outlines why marketing is needed, how much you should spend, who is doing the marketing of classes, how is the marketing being done, etc.?A: There is a good reason that marketing is essential to the success of any endeavor that involves..
Q: We are looking at how and where we can trim costs, I’m sure like every other program. We have not changed the glossy cover and newsprint insides of our catalog for a number of years. How do we determine the effectiveness of that paper? Surrounding districts use newsprint,..
Q: I attended a webinar today sponsored by Augusoft and Genoo titled The Future of CE Marketing. One of the questions asked during the webinar was “What is the ideal percentage for money spent in certain marking areas? i.e. 20% on print brochures, 30% on online ads, 15% on print..