Q: We are in the process of setting up our marketing plan. What is the best way to set up our website? Personal Enrichment has a good brand under Lifelong Learning, however, we are not sure our PD folks will look for Professional Development offerings under Lifelong Learning. 1...
Questions
Q: Does LERN have any information on best practices in programming and marketing for services for women returning to the workforce?
Q: Currently we are distributing our catalog by inserting it in our local paper which from the research I have done isn’t working. The Des Moines Register Subscriber demographics don’t match our demographics. We also distribute to all of our students within our school district,..
Q: In the LERN Magazine summer issue, an article titled, ”Online Certificates at the take-off point” mentions in the last year LERN helped one continuing education organization to make over $200,000 a year on just one online program. Other successes mentioned are West Virginia..
Q: Like most Recreation marketing departments, I put out a marketing report to our Board of Commissioners every month. I would love to come up with a neat dashboard to show measurement of our accomplishments & ROI but, I don't even know where to begin. We are a small marketing..
Q: Are there any studies about noncredit classes that attract juniors and seniors in high school?A: LERN regularly seeks and receives feedback from member programs that have success in these areas, and here are some of the topics that we have learned are popular with high school..
Q: How successful have other community colleges been with social marketing deals like Groupon and/or Living Social?A: I’ve had a few members ask me about this, I don’t know any who are using them but I do have some info to share with you.Last fall, both the yoga studio where I..
Q: We are looking at several companies to assist us with eMarketing but would like to see some of LERN's Best Practices in eMarketing or any templates we could utilize. A: I'm assuming you are looking at email vendors - but please feel free to post a follow up question if you..
Q: For Just in Time marketing (JIT) is it correct that you should focus on classes that have at least 50% enrollment and those that have already made enrollment thereby increasing revenue?A: This is a great question. First, let me tell you my understanding of "just in time"..
Q: Is there a document somewhere that outlines why marketing is needed, how much you should spend, who is doing the marketing of classes, how is the marketing being done, etc.?A: There is a good reason that marketing is essential to the success of any endeavor that involves..