Q: I’m wondering if you have any research registration start dates in relation to when a catalog drops. Should registration be open as soon as customers receive their catalog? Should there be a lag time, so that everyone receives it at the same time and has equal chance to..
Questions
Q: We produce 3 catalogs a year with timelines around what classes are included in the catalog. All of these classes have assigned dates/times/prices. We also produce 4 specialty brochures and these all correlate with our 4 main programming areas (HR/Leadership, Computers,..
Q: I have a question for you please. Previously, we have mailed catalogs out:Winter/spring in late December/early January with January Information SessionsSame winter/spring (with winter dates greyed out) early MarchSummer in late April/early MayFall mid-AugustWe are looking at..
Q: I’m under pressure to produce and online-only version of our professional development catalog and I need some data to present my case. If I can identify and mail to our top 20% the cost will be significantly less.A: LERN research has found that most direct mail companies use..
Q: My counterparts are getting pressure to move their CE catalogs to digital only. I expressed that this would not be a strategic move and that they need to keep their mail piece (which they want to do). Many CC’s are cutting budgets.Do you have anything that I can forward to my..
Q: I've been put to the task of developing a Media Kit so that we can sell advertisements in our course catalogs. Do you have any demographic information on what a typical life long learner looks like that we could use for this kit (with credit to LERN, of course)? A: LERN..
Q: The Community Enrichment unit at a public institution and considering new revenue streams has anyone implemented paid corporate advertising in their printed materials to either defray the costs of the brochure or expand their mailing? We normally insert ads for other campus..
Q: Your marketing article "Generational marketing strategies that work" talks about catalog design with one focused image. do you have any further supporting information on front cover design of catalogs?A: LERN has a lot of information on brochure design, and especially..
Q: We are working on our fall catalog and I wanted to follow up with you on how you go about a second mailing that we talked about in Feb. We would like to try this out and see if it works for us. Can you give me the details?
Q: Wanted to get your feedback on some catalog decisions we are considering. As you probably know, we produce four catalogs each year. One of the four “terms” is much longer than the others (Spring/Summer). Here are our four terms for FY14:Fall I: 9/9/13-10/10/13 (9 weeks)Fall..