Q: Do you know of any members of LERN that allow for advertising space in their CE brochures? This is an idea we have discussed, but I wanted to find out if others in the industry are doing this kind of marketing.
Questions
Q: we are contemplating combining the Fall Brochure and the Winter Brochure. We typically send the Fall Brochure out in mid-August for the week after Labor Day Registration Fair and the Winter Brochure out mid-December before Winter Break for the first week of January..
Q: I have a question regarding brochure ratio for our Community Education program. Could you direct it to someone that could help answer the question. We mail out 48000 brochures each session and our enrollment numbers each time is usually around 3500 to 4000. Is the ratio of 13..
Q: Here at Long Beach City College/Community Ed we have not printed a schedule/catalog in a few years. We know that LERN’s position is that print catalogs are a best practice. We are looking for information or data that supports that we should print and mail out catalogs. Would..
Q: When you are doing a print advertisement promoting two programs (say a full page add, broke in half) should both programs be for the same market? For example – in the Legal education market. Criminal program and a litigation program – a half page for each. A: It is important..
Q: The City of Cerritos is interested in revamping our Teen programming and would like to know if LERN is aware of any current or popular trends. More specifically, we are debating whether we should rename our Teens section in our brochure to be "Tweens." The majority of our..
Q: I have a question regarding how to time the mailing of our brochures. Below outlines what we have done in the past. Our Spring brochure typically hits the homes during the first week of November, before the holiday frenzy begins. Class start dates for each course/program..
Q: Butler County CC sends out their brochures so that them arrive right after Christmas, the second mailing goes out in the 2nd or 3rd week of January to best customers. Is it worth the risk of mailing earlier (before Christmas)? Last year our first class began the second week..
Q: I was wondering if you could tell me what the normal cycle/pattern is for direct mailing info to residents/potential customers. You had mentioned that successful parks and recreation organizations are sending direct mail 4 to 5 times a years (or more?). How are people..
Q: Do you have current information on how most brochures are distributed? Direct Mail to all residents (via bulk mail); Mail and online; Online only; pick up at facility; or any other way and/or combination?What is the most popular/desired method? We direct mail approximately..