Q: I’m in the process of preparing targets for the operating margins for our various programs and have 2 questions related to direct expenses: 1. What promotion expenses should I be including in direct program expenses? Our promotion expense budget is centralized. Production of..
Questions
Q: I am working on a project that requires determining the value of various advertising vehicles for potential sponsors. I am having trouble figuring out a value for placing a logo on a T-shirt or an outdoor banner. It must have something to do with the number of views, but I..
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Q: We have an opportunity to partner with a local Arts council to provide registration and marketing services only to their instructors. Our program would not hire the instructors and offer the courses as our own, but we would publish them in our schedule and take registration..
Q: I was wondering if you could tell me what the normal cycle/pattern is for direct mailing info to residents/potential customers. You had mentioned that successful parks and recreation organizations are sending direct mail 4 to 5 times a years (or more?). How are people..
Q: Our non-credit schedule is my responsibility here at Carroll, and we know we need to make some changes going in to fall. As members of LERN, we thought we’d take advantage your expertise.We currently produce three schedules annually: Fall (Aug. – Dec.); Winter/Spring (Jan. –..
Q: Can you help explain how to use the LERN percentages for promotion and production?A: Paul, Thank you for clarifying your question. What this means is that if your income goal is $75,000, 100% of your income would be $75,000. With seminars, if you spend 70% of that income on..