Q: What’s the optimal time between when registration starts and when courses begin?
Questions
Q: Our enrolments are down again this semester (both personal enrichment and professional development). The brochure is mailed but is not bringing us the return. Our good customers don’t come back (in languages etc). The evaluations are good so really curious to what is..
Q: If a class is slightly short of minimum enrollment needed to break even, do you think it is better for the image of the department to cancel the class OR do think it is acceptable to implement any of the following methods that will allow a reduction in expenses to meet that..
Q: I’m working on our spring brochure and need your help. We have tried some classes with different titles/descriptions and we’re not making enrollment. Any suggestions will be appreciated.A: Have you reviewed the course evaluations to look for buzzwords and features that..
Q: Regarding 'online registration', what is the recommended percentage of classes held aside for online registering? Is there a formula to use to figure this out per class or is it a total used across the board? A: LERN does not recommend holding space aside for online..
Q: We have a JIT (just in time) marketing initiative where we look at the registrations coming up to see what extra boost can we do to help the class make. We only try to tackle the classes that are already at 50% go rate. This is separate from our Comprehensive Marketing Plan...
Q: Does LERN have any research on what percent discount is most effective in getting people to act? Example: 5%, 10%, 15%, 20%, 25%. A: The key to setting discounts is to make sure that the value of the discount is sufficient to increase response and not too high that it reduces..
Q: Is there any guidelines regarding a pay scale for Non Credit Open Enrollment Instructors? Classes that you would put in a catalog on a regular basis.A: The way that LERN recommends looking at instructor compensation is as part of the overall financial format for courses...
Q: I have a question in regards to registration and best practices. This is the process we currently use- Catalog is sent out and at that time we only accept registration by mail (no phone, no walk-in) On specific date (approx. 2 week after catalog has been sent out) we process..
Q: Have there been any studies regarding the effect on enrollment of lowering, or raising prices. If we lower our prices, will we get a disproportionate increase in enrollment?