Q: We have a JIT (just in time) marketing initiative where we look at the registrations coming up to see what extra boost can we do to help the class make. We only try to tackle the classes that are already at 50% go rate. This is separate from our Comprehensive Marketing Plan. With this in mind, how far out does it make sense to try to react to increasing class enrollments enough to make a class run? For example, currently Programming and Marketing meet on Monday's. Marketing prepares ahead of time the report from Lumens that look at classes one week from that date to start and out to 6 weeks. Again, only looking at classes already at 50% of make rate. I think 6 weeks is too far out. I think that 2, maybe 3 weeks would be more realistic to try to boost those couple of classes enrollment. Again, this is not part of Comp Mkt Plan. Can you assist in a recommendation?
A: To know how far out to start working to boost enrollment depends upon the half-life of the course. Using your Lumens data, you should be able to know at what point in your enrollment period your registrations are typically at half the total number you generally generate. In other words, if you have a class that usually enrolls around 30 people, you want to track that class's enrollment history and see when you normally have half your enrollments. If you find that you are behind at your normal halfway point in terms of historical performance, then you want to start working to boost enrollments.
Questions
Boosting Enrollments
Jun 12, 2018 1:33:50 AM
by
Jordan Kivley
|