Q: I’m wondering if you have any research registration start dates in relation to when a catalog drops. Should registration be open as soon as customers receive their catalog? Should there be a lag time, so that everyone receives it at the same time and has equal chance to..
Questions
Q: We produce 3 catalogs a year with timelines around what classes are included in the catalog. All of these classes have assigned dates/times/prices. We also produce 4 specialty brochures and these all correlate with our 4 main programming areas (HR/Leadership, Computers,..
Q: Can LERN share documentation on sending multiple mailings to our customers?A: LERN recommends that you send multiple mailings in order to improve your response rates and increase registrations. Typically, we suggest a second mailing to best customers about two weeks after..
Q: I have a question for you please. Previously, we have mailed catalogs out:Winter/spring in late December/early January with January Information SessionsSame winter/spring (with winter dates greyed out) early MarchSummer in late April/early MayFall mid-AugustWe are looking at..
Q: I wonder if LERN has some examples, or could provide some advice regarding catalogue distribution surveys.I am part of an Ad-hoc catalogue distribution committee within Langara College Continuing Studies. This committee is looking at our distribution methods to determine if..
Q: My counterparts are getting pressure to move their CE catalogs to digital only. I expressed that this would not be a strategic move and that they need to keep their mail piece (which they want to do). Many CC’s are cutting budgets.Do you have anything that I can forward to my..
Q: We are working on our fall catalog and I wanted to follow up with you on how you go about a second mailing that we talked about in Feb. We would like to try this out and see if it works for us. Can you give me the details?