Q: we are contemplating combining the Fall Brochure and the Winter Brochure. We typically send the Fall Brochure out in mid-August for the week after Labor Day Registration Fair and the Winter Brochure out mid-December before Winter Break for the first week of January..
Questions
Q: Can LERN share documentation on sending multiple mailings to our customers?A: LERN recommends that you send multiple mailings in order to improve your response rates and increase registrations. Typically, we suggest a second mailing to best customers about two weeks after..
Q: I have a question for you please. Previously, we have mailed catalogs out:Winter/spring in late December/early January with January Information SessionsSame winter/spring (with winter dates greyed out) early MarchSummer in late April/early MayFall mid-AugustWe are looking at..
Q: How many weeks prior to beginning of session do recommend first and second mailing?A: LERN recommends that for open enrollment courses, we suggest you mail the brochure to be delivered 5-6 weeks prior to the first class. Our research has identified this range as a the most..
Q: Is there an article or slide presentation that makes reference to sending catalogs, sometimes even two catalog to prior customers?A: Thank you for your question about an article regarding mailing brochures, here is a short piece that might be helpful. We have multiple slide..
Q: During our program review it was recommended that we maintain a quarterly schedule, offering 50 – 55 courses per schedule. Due to staffing reductions and the extensive man-hour requirement to program and backside administer the quarterly schedule, we would like to solicit..