Questions

Women Returning to Workforce

Sep 13, 2019 8:52:00 PM
by Jordan Kivley |

Q: Does LERN have any information on best practices in programming and marketing for services for women returning to the workforce?

Online Program Marketing

Sep 13, 2019 8:14:15 PM
by Jordan Kivley |

Q: In the LERN Magazine summer issue, an article titled, ”Online Certificates at the take-off point” mentions in the last year LERN helped one continuing education organization to make over $200,000 a year on just one online program. Other successes mentioned are West Virginia..

Summer Camp Campaign

Apr 3, 2019 2:59:59 AM
by Jordan Kivley |

Q: We are in the process of developing a brand new summer camp series for youth and would like some input on marketing the camps. We plan to send a mailer to Baby Boomers but should we also send out a postcard or small brochure to the rest of our customers? Any input would be..

Marketing Approaches

Apr 3, 2019 2:58:39 AM
by Jordan Kivley |

Q: Brookdale offers both Career Training/Professional Development and Lifelong Learning courses. We mail approximately 40,000 course catalogs to postal patron carrier routes with the highest concentration of customers/students. Our challenge is to increase awareness and generate..

Program Analysis

Nov 10, 2018 1:52:07 AM
by Jordan Kivley |

Q: Like most Recreation marketing departments, I put out a marketing report to our Board of Commissioners every month. I would love to come up with a neat dashboard to show measurement of our accomplishments & ROI but, I don't even know where to begin. We are a small marketing..

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