--- title: Online Program Marketing description: Best practices and marketing brochure information for online programs --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Questions # Online Program Marketing Sep 13, 2019 8:14:15 PM by Jordan Kivley | **Q: **In the LERN Magazine summer issue, an article titled, ”Online Certificates at the take-off point” mentions in the last year LERN helped one continuing education organization to make over $200,000 a year on just one online program. Other successes mentioned are West Virginia University, San Diego State, and the U.S. Green Building Council. We have recently seen an overall decrease in our online programs. Can you share best practices and marketing brochure examples of how other successful continuing education units market their online programs? A previous article on page 3 of the Summer LERN Magazine mentions the government pushing online classes. Do you have suggestions on how we can best market our online programs to them?   **A: **ts: By I have studied your web site and brochures and have a few suggestions. Just like marketing in-person classes, there are no quick easy solutions, but there are some good practices. One, more visibility on your Home Page. At LFCCworkforce.com you do not mention online at all. You should have “Online” or “Online Courses” prominent and with a link. You do a good job on your Lumens Classes web page of showing online courses, so that’s not a problem. Two, highlight the best sellers. There was no way to tell what your best sellers are. So the typical viewer would have no idea what’s hot. You should feature and highlight your best sellers. These are the SuperStars that make money. Three, no online courses in your brochures. You basically do not have any online courses in your brochures. (I reviewed the pdfs of the brochures on your web site) You should take your top online courses and put them in your brochures, alongside the in-person courses, with fees and ability to register right from the brochure information, just like your regular in-person courses. Use Income, Operating Margin and ‘cancellation rates’ to evaluate whether an online course goes into your brochure, Just like you do for your in-person courses. You have a page on online courses in one brochure (general one?) but there’s no way someone could register for one from that information. Four, try targeting water treatment. I noticed you have quite a few online courses on water treatment, waste, quality. If this IS a specialty for you, then do a targeted brochure and mailing list and then email to just water professionals. You should also have a separate web page on this subject area. If that works, then select 2-3 other targeted areas and do the same: flyer/brochure; mailing list; email. Five, you should offer our LEED GA online course and run it next to your in-person course. Rarely does online compete or take away registrations from your in-person course. By offering our online course as another option for LEED GA, you should increase registrations and income. As our course gives you 50% of the income you should do just as well financially, so win-win. Six, email in OFF PEAK months. You probably hit up your current participant list with brochures and emails during peak registration weeks. But there’s other weeks of the year. Email them during those months. Seven, try our hot online Certificate programs. Partner with UGotClass and offer our hottest 4 online certificates. Social Media for Business; eMarketing Essentials; LEED GA; and Online Teaching Certificate. Other c.e. units are making good money on these. We have others, of course, but these will get the most registrations and money for you right now. Eight, format might impact registrations. Obviously topic/subject is critical. But I noticed a number of courses that look mainly like self-study, and that is a weaker format than the start-end online courses with interaction with other participants and the instructor in the online classroom. I don’t know if that’s an issue for you, but you might compare your numbers just on a format basis and see if the self study option pulls less, same or more than other online courses based just on the format. As to the government pushing online courses, we do not have any information on how to do that from our members. The only suggestion has been to get on the GSA list of approved providers. Beyond that, when we get successful techniques for reaching government workers, we certainly will pass them on. Thanks for asking. To get going with UGotClass, just email Michelle at michelle@lern.org We will have a publication on the top tips for promoting UGotClass courses, based on our most successful Partners’ experiences, coming out next month. ### Posts by Tag - [Marketing (34)](https://blog.lern.com/member-questions/tag/marketing) - [brochures (29)](https://blog.lern.com/member-questions/tag/brochures) - [continuing education (26)](https://blog.lern.com/member-questions/tag/continuing-education) - [brochure distribution (22)](https://blog.lern.com/member-questions/tag/brochure-distribution) - [print brochure (21)](https://blog.lern.com/member-questions/tag/print-brochure) - [brochure mailing (20)](https://blog.lern.com/member-questions/tag/brochure-mailing) - [pricing (19)](https://blog.lern.com/member-questions/tag/pricing) - [Instructor pay (16)](https://blog.lern.com/member-questions/tag/instructor-pay) - [course enrollment (15)](https://blog.lern.com/member-questions/tag/course-enrollment) - [LERN Benchmarks (14)](https://blog.lern.com/member-questions/tag/lern-benchmarks) - [catalog (14)](https://blog.lern.com/member-questions/tag/catalog) - [surveying (14)](https://blog.lern.com/member-questions/tag/surveying) - [course evaluations (13)](https://blog.lern.com/member-questions/tag/course-evaluations) - [Registration (11)](https://blog.lern.com/member-questions/tag/registration) - [contract training (11)](https://blog.lern.com/member-questions/tag/contract-training) - [certificate programs (10)](https://blog.lern.com/member-questions/tag/certificate-programs) - [enrollments (10)](https://blog.lern.com/member-questions/tag/enrollments) - [instructor compensation (10)](https://blog.lern.com/member-questions/tag/instructor-compensation) - [pay rates (9)](https://blog.lern.com/member-questions/tag/pay-rates) - [promotional strategies (9)](https://blog.lern.com/member-questions/tag/promotional-strategies) - [staffing (9)](https://blog.lern.com/member-questions/tag/staffing) - [catalog design (8)](https://blog.lern.com/member-questions/tag/catalog-design) - [continuing education trends (8)](https://blog.lern.com/member-questions/tag/continuing-education-trends) - [customer survey (8)](https://blog.lern.com/member-questions/tag/customer-survey) - [programing (8)](https://blog.lern.com/member-questions/tag/programing) - [catalog mailing (7)](https://blog.lern.com/member-questions/tag/catalog-mailing) - [certification (7)](https://blog.lern.com/member-questions/tag/certification) - [community survey (7)](https://blog.lern.com/member-questions/tag/community-survey) - [course fee (7)](https://blog.lern.com/member-questions/tag/course-fee) - [finances (7)](https://blog.lern.com/member-questions/tag/finances) - [mailing list (7)](https://blog.lern.com/member-questions/tag/mailing-list) - [promotion (7)](https://blog.lern.com/member-questions/tag/promotion) - [Trends (6)](https://blog.lern.com/member-questions/tag/trends) - [mailing schedule (6)](https://blog.lern.com/member-questions/tag/mailing-schedule) - [needs assessment (6)](https://blog.lern.com/member-questions/tag/needs-assessment) - [online course (6)](https://blog.lern.com/member-questions/tag/online-course) - [strategic planning (6)](https://blog.lern.com/member-questions/tag/strategic-planning) - [Price breaks (5)](https://blog.lern.com/member-questions/tag/price-breaks) - [advertising (5)](https://blog.lern.com/member-questions/tag/advertising) - [catalog distribution (5)](https://blog.lern.com/member-questions/tag/catalog-distribution) - [class prices (5)](https://blog.lern.com/member-questions/tag/class-prices) - [contract trainers (5)](https://blog.lern.com/member-questions/tag/contract-trainers) - [costs (5)](https://blog.lern.com/member-questions/tag/costs) - [data analysis (5)](https://blog.lern.com/member-questions/tag/data-analysis) - [instructors (5)](https://blog.lern.com/member-questions/tag/instructors) - [job description (5)](https://blog.lern.com/member-questions/tag/job-description) - [mailing frequency (5)](https://blog.lern.com/member-questions/tag/mailing-frequency) - [marketing trends (5)](https://blog.lern.com/member-questions/tag/marketing-trends) - [non credit (5)](https://blog.lern.com/member-questions/tag/non-credit) - [pay (5)](https://blog.lern.com/member-questions/tag/pay) - [payment structure (5)](https://blog.lern.com/member-questions/tag/payment-structure) - [pricing principles (5)](https://blog.lern.com/member-questions/tag/pricing-principles) - [program development (5)](https://blog.lern.com/member-questions/tag/program-development) - [refund (5)](https://blog.lern.com/member-questions/tag/refund) - [tuition pricing (5)](https://blog.lern.com/member-questions/tag/tuition-pricing) - [websites (5)](https://blog.lern.com/member-questions/tag/websites) - [Instructor contracts (4)](https://blog.lern.com/member-questions/tag/instructor-contracts) - [budgeting (4)](https://blog.lern.com/member-questions/tag/budgeting) - [cancellation rates (4)](https://blog.lern.com/member-questions/tag/cancellation-rates) - [community colleges (4)](https://blog.lern.com/member-questions/tag/community-colleges) - [community education (4)](https://blog.lern.com/member-questions/tag/community-education) - [community needs (4)](https://blog.lern.com/member-questions/tag/community-needs) - [customer service (4)](https://blog.lern.com/member-questions/tag/customer-service) - [discounts (4)](https://blog.lern.com/member-questions/tag/discounts) - [evaluations (4)](https://blog.lern.com/member-questions/tag/evaluations) - [generational marketing (4)](https://blog.lern.com/member-questions/tag/generational-marketing) - [marketing cost (4)](https://blog.lern.com/member-questions/tag/marketing-cost) - [new courses (4)](https://blog.lern.com/member-questions/tag/new-courses) - [one-year business plan (4)](https://blog.lern.com/member-questions/tag/one-year-business-plan) - [online registration (4)](https://blog.lern.com/member-questions/tag/online-registration) - [pay scale (4)](https://blog.lern.com/member-questions/tag/pay-scale) - [programs (4)](https://blog.lern.com/member-questions/tag/programs) - [promotion pricing (4)](https://blog.lern.com/member-questions/tag/promotion-pricing) - [summer camps (4)](https://blog.lern.com/member-questions/tag/summer-camps) - [workforce development (4)](https://blog.lern.com/member-questions/tag/workforce-development) - [budget (3)](https://blog.lern.com/member-questions/tag/budget) - [cancelled classes (3)](https://blog.lern.com/member-questions/tag/cancelled-classes) - [ceu (3)](https://blog.lern.com/member-questions/tag/ceu) - [class cancelation (3)](https://blog.lern.com/member-questions/tag/class-cancelation) - [community courses (3)](https://blog.lern.com/member-questions/tag/community-courses) - [course instructor (3)](https://blog.lern.com/member-questions/tag/course-instructor) - [credit programs (3)](https://blog.lern.com/member-questions/tag/credit-programs) - [customer loyalty (3)](https://blog.lern.com/member-questions/tag/customer-loyalty) - [declining enrollment (3)](https://blog.lern.com/member-questions/tag/declining-enrollment) - [email marketing (3)](https://blog.lern.com/member-questions/tag/email-marketing) - [emarketing (3)](https://blog.lern.com/member-questions/tag/emarketing) - [enrollment goals (3)](https://blog.lern.com/member-questions/tag/enrollment-goals) - [enrollment history (3)](https://blog.lern.com/member-questions/tag/enrollment-history) - [enrollment rates (3)](https://blog.lern.com/member-questions/tag/enrollment-rates) - [enrollment trends (3)](https://blog.lern.com/member-questions/tag/enrollment-trends) - [guidelines (3)](https://blog.lern.com/member-questions/tag/guidelines) - [lifelong learning programs (3)](https://blog.lern.com/member-questions/tag/lifelong-learning-programs) - [open enrollment (3)](https://blog.lern.com/member-questions/tag/open-enrollment) - [organizational support (3)](https://blog.lern.com/member-questions/tag/organizational-support) - [postcards (3)](https://blog.lern.com/member-questions/tag/postcards) - [price (3)](https://blog.lern.com/member-questions/tag/price) - [production (3)](https://blog.lern.com/member-questions/tag/production) - [program professional (3)](https://blog.lern.com/member-questions/tag/program-professional) - [revenue percentage (3)](https://blog.lern.com/member-questions/tag/revenue-percentage) - [revenue targets (3)](https://blog.lern.com/member-questions/tag/revenue-targets) - [sales (3)](https://blog.lern.com/member-questions/tag/sales) - [sales team (3)](https://blog.lern.com/member-questions/tag/sales-team) - [social marketing (3)](https://blog.lern.com/member-questions/tag/social-marketing) - [social media (3)](https://blog.lern.com/member-questions/tag/social-media) - [staffing structure (3)](https://blog.lern.com/member-questions/tag/staffing-structure) - [survey questions (3)](https://blog.lern.com/member-questions/tag/survey-questions) - [webinars (3)](https://blog.lern.com/member-questions/tag/webinars) - [Employee vs Independent Contractor (2)](https://blog.lern.com/member-questions/tag/employee-vs-independent-contractor) - [FERPA (2)](https://blog.lern.com/member-questions/tag/ferpa) - [Impact of community programs (2)](https://blog.lern.com/member-questions/tag/impact-of-community-programs) - [Programming (2)](https://blog.lern.com/member-questions/tag/programming) - [Sales professional (2)](https://blog.lern.com/member-questions/tag/sales-professional) - [assessment questions (2)](https://blog.lern.com/member-questions/tag/assessment-questions) - [catalog format (2)](https://blog.lern.com/member-questions/tag/catalog-format) - [certificate pricing (2)](https://blog.lern.com/member-questions/tag/certificate-pricing) - [ceu guidelines (2)](https://blog.lern.com/member-questions/tag/ceu-guidelines) - [class cancellation (2)](https://blog.lern.com/member-questions/tag/class-cancellation) - [class development (2)](https://blog.lern.com/member-questions/tag/class-development) - [classes (2)](https://blog.lern.com/member-questions/tag/classes) - [colleges (2)](https://blog.lern.com/member-questions/tag/colleges) - [commission (2)](https://blog.lern.com/member-questions/tag/commission) - [commission pay (2)](https://blog.lern.com/member-questions/tag/commission-pay) - [contract sales (2)](https://blog.lern.com/member-questions/tag/contract-sales) - [core processes (2)](https://blog.lern.com/member-questions/tag/core-processes) - [course cancellation (2)](https://blog.lern.com/member-questions/tag/course-cancellation) - [course descriptions (2)](https://blog.lern.com/member-questions/tag/course-descriptions) - [course half life (2)](https://blog.lern.com/member-questions/tag/course-half-life) - [course ideas (2)](https://blog.lern.com/member-questions/tag/course-ideas) - [course pricing (2)](https://blog.lern.com/member-questions/tag/course-pricing) - [course title (2)](https://blog.lern.com/member-questions/tag/course-title) - [course updates (2)](https://blog.lern.com/member-questions/tag/course-updates) - [credit students (2)](https://blog.lern.com/member-questions/tag/credit-students) - [customer (2)](https://blog.lern.com/member-questions/tag/customer) - [design (2)](https://blog.lern.com/member-questions/tag/design) - [development time (2)](https://blog.lern.com/member-questions/tag/development-time) - [digital catalog (2)](https://blog.lern.com/member-questions/tag/digital-catalog) - [email lists (2)](https://blog.lern.com/member-questions/tag/email-lists) - [enrichment program (2)](https://blog.lern.com/member-questions/tag/enrichment-program) - [expense (2)](https://blog.lern.com/member-questions/tag/expense) - [financial format (2)](https://blog.lern.com/member-questions/tag/financial-format) - [financial model (2)](https://blog.lern.com/member-questions/tag/financial-model) - [generational communication (2)](https://blog.lern.com/member-questions/tag/generational-communication) - [generational learning styles (2)](https://blog.lern.com/member-questions/tag/generational-learning-styles) - [instructor certification (2)](https://blog.lern.com/member-questions/tag/instructor-certification) - [interview questions (2)](https://blog.lern.com/member-questions/tag/interview-questions) - [liability forms (2)](https://blog.lern.com/member-questions/tag/liability-forms) - [licensing training (2)](https://blog.lern.com/member-questions/tag/licensing-training) - [mailing (2)](https://blog.lern.com/member-questions/tag/mailing) - [marketing professional (2)](https://blog.lern.com/member-questions/tag/marketing-professional) - [marketing staff (2)](https://blog.lern.com/member-questions/tag/marketing-staff) - [new customer (2)](https://blog.lern.com/member-questions/tag/new-customer) - [non credit students (2)](https://blog.lern.com/member-questions/tag/non-credit-students) - [online learning (2)](https://blog.lern.com/member-questions/tag/online-learning) - [operating margin (2)](https://blog.lern.com/member-questions/tag/operating-margin) - [operations (2)](https://blog.lern.com/member-questions/tag/operations) - [organizing (2)](https://blog.lern.com/member-questions/tag/organizing) - [price adjustment (2)](https://blog.lern.com/member-questions/tag/price-adjustment) - [pricing, webinar (2)](https://blog.lern.com/member-questions/tag/pricing-webinar) - [print advertising (2)](https://blog.lern.com/member-questions/tag/print-advertising) - [profit (2)](https://blog.lern.com/member-questions/tag/profit) - [program planner (2)](https://blog.lern.com/member-questions/tag/program-planner) - [public schools (2)](https://blog.lern.com/member-questions/tag/public-schools) - [rebranding (2)](https://blog.lern.com/member-questions/tag/rebranding) - [recruiting (2)](https://blog.lern.com/member-questions/tag/recruiting) - [refund policy (2)](https://blog.lern.com/member-questions/tag/refund-policy) - [registration deadline (2)](https://blog.lern.com/member-questions/tag/registration-deadline) - [repeat rate (2)](https://blog.lern.com/member-questions/tag/repeat-rate) - [salary (2)](https://blog.lern.com/member-questions/tag/salary) - [segmentation analysis (2)](https://blog.lern.com/member-questions/tag/segmentation-analysis) - [speaker series (2)](https://blog.lern.com/member-questions/tag/speaker-series) - [sponsorships (2)](https://blog.lern.com/member-questions/tag/sponsorships) - [staff salaries (2)](https://blog.lern.com/member-questions/tag/staff-salaries) - [student survey (2)](https://blog.lern.com/member-questions/tag/student-survey) - [training (2)](https://blog.lern.com/member-questions/tag/training) - [tuition cost (2)](https://blog.lern.com/member-questions/tag/tuition-cost) - [value of continuing education (2)](https://blog.lern.com/member-questions/tag/value-of-continuing-education) - [web development (2)](https://blog.lern.com/member-questions/tag/web-development) - [workforce training (2)](https://blog.lern.com/member-questions/tag/workforce-training) - [writing course descriptions (2)](https://blog.lern.com/member-questions/tag/writing-course-descriptions) - [CEO (1)](https://blog.lern.com/member-questions/tag/ceo) - [Credit Benchmarks (1)](https://blog.lern.com/member-questions/tag/credit-benchmarks) - [Facilities Rental (1)](https://blog.lern.com/member-questions/tag/facilities-rental) - [Faculty (1)](https://blog.lern.com/member-questions/tag/faculty) - [Generational Management (1)](https://blog.lern.com/member-questions/tag/generational-management) - [HIPAA (1)](https://blog.lern.com/member-questions/tag/hipaa) - [Hot Courses (1)](https://blog.lern.com/member-questions/tag/hot-courses) - [Intellectual Property Issues (1)](https://blog.lern.com/member-questions/tag/intellectual-property-issues) - [Key formulas (1)](https://blog.lern.com/member-questions/tag/key-formulas) - [LERN Model (1)](https://blog.lern.com/member-questions/tag/lern-model) - [LERN Tools (1)](https://blog.lern.com/member-questions/tag/lern-tools) - [LERN resources (1)](https://blog.lern.com/member-questions/tag/lern-resources) - [Legal (1)](https://blog.lern.com/member-questions/tag/legal) - [Policy (1)](https://blog.lern.com/member-questions/tag/policy) - [Powerful Verbs (1)](https://blog.lern.com/member-questions/tag/powerful-verbs) - [Q&A (1)](https://blog.lern.com/member-questions/tag/qa) - [QR codes (1)](https://blog.lern.com/member-questions/tag/qr-codes) - [Sessions per Year (1)](https://blog.lern.com/member-questions/tag/sessions-per-year) - [Strategic planning, templates (1)](https://blog.lern.com/member-questions/tag/strategic-planning-templates) - [Teaching techniques (1)](https://blog.lern.com/member-questions/tag/teaching-techniques) - [academic credit (1)](https://blog.lern.com/member-questions/tag/academic-credit) - [academy development (1)](https://blog.lern.com/member-questions/tag/academy-development) - [accreditation (1)](https://blog.lern.com/member-questions/tag/accreditation) - [ad sales (1)](https://blog.lern.com/member-questions/tag/ad-sales) - [adult education instructors (1)](https://blog.lern.com/member-questions/tag/adult-education-instructors) - [advertising package (1)](https://blog.lern.com/member-questions/tag/advertising-package) - [assessment (1)](https://blog.lern.com/member-questions/tag/assessment) - [brand development (1)](https://blog.lern.com/member-questions/tag/brand-development) - [break even point (1)](https://blog.lern.com/member-questions/tag/break-even-point) - [brochure ratio (1)](https://blog.lern.com/member-questions/tag/brochure-ratio) - [brochure registration (1)](https://blog.lern.com/member-questions/tag/brochure-registration) - [brochure size (1)](https://blog.lern.com/member-questions/tag/brochure-size) - [budget spending (1)](https://blog.lern.com/member-questions/tag/budget-spending) - [business plan (1)](https://blog.lern.com/member-questions/tag/business-plan) - [business plan template (1)](https://blog.lern.com/member-questions/tag/business-plan-template) - [call center operations (1)](https://blog.lern.com/member-questions/tag/call-center-operations) - [call to action (1)](https://blog.lern.com/member-questions/tag/call-to-action) - [carrier route (1)](https://blog.lern.com/member-questions/tag/carrier-route) - [catalog organization (1)](https://blog.lern.com/member-questions/tag/catalog-organization) - [category titles (1)](https://blog.lern.com/member-questions/tag/category-titles) - [cateogrizing (1)](https://blog.lern.com/member-questions/tag/cateogrizing) - [certificates (1)](https://blog.lern.com/member-questions/tag/certificates) - [certification programs (1)](https://blog.lern.com/member-questions/tag/certification-programs) - [child abuse (1)](https://blog.lern.com/member-questions/tag/child-abuse) - [class evaluation (1)](https://blog.lern.com/member-questions/tag/class-evaluation) - [class listing (1)](https://blog.lern.com/member-questions/tag/class-listing) - [class size (1)](https://blog.lern.com/member-questions/tag/class-size) - [class title (1)](https://blog.lern.com/member-questions/tag/class-title) - [combined catalog (1)](https://blog.lern.com/member-questions/tag/combined-catalog) - [community businesses (1)](https://blog.lern.com/member-questions/tag/community-businesses) - [conference (1)](https://blog.lern.com/member-questions/tag/conference) - [consultation (1)](https://blog.lern.com/member-questions/tag/consultation) - [consulting and training (1)](https://blog.lern.com/member-questions/tag/consulting-and-training) - [contact hours (1)](https://blog.lern.com/member-questions/tag/contact-hours) - [contacts (1)](https://blog.lern.com/member-questions/tag/contacts) - [content marketing (1)](https://blog.lern.com/member-questions/tag/content-marketing) - [contract training assistant (1)](https://blog.lern.com/member-questions/tag/contract-training-assistant) - [copywriting (1)](https://blog.lern.com/member-questions/tag/copywriting) - [cost of doing businnes (1)](https://blog.lern.com/member-questions/tag/cost-of-doing-businnes) - [cost recovery (1)](https://blog.lern.com/member-questions/tag/cost-recovery) - [course certification (1)](https://blog.lern.com/member-questions/tag/course-certification) - [course credits (1)](https://blog.lern.com/member-questions/tag/course-credits) - [course limits (1)](https://blog.lern.com/member-questions/tag/course-limits) - [course lists (1)](https://blog.lern.com/member-questions/tag/course-lists) - [course survey (1)](https://blog.lern.com/member-questions/tag/course-survey) - [cover photo (1)](https://blog.lern.com/member-questions/tag/cover-photo) - [cultural diversities (1)](https://blog.lern.com/member-questions/tag/cultural-diversities) - [custom training (1)](https://blog.lern.com/member-questions/tag/custom-training) - [customer database (1)](https://blog.lern.com/member-questions/tag/customer-database) - [customer management (1)](https://blog.lern.com/member-questions/tag/customer-management) - [customized training (1)](https://blog.lern.com/member-questions/tag/customized-training) - [demographic (1)](https://blog.lern.com/member-questions/tag/demographic) - [digital divide (1)](https://blog.lern.com/member-questions/tag/digital-divide) - [direct and indirect costs (1)](https://blog.lern.com/member-questions/tag/direct-and-indirect-costs) - [direct mail (1)](https://blog.lern.com/member-questions/tag/direct-mail) - [distribution services (1)](https://blog.lern.com/member-questions/tag/distribution-services) - [domain name (1)](https://blog.lern.com/member-questions/tag/domain-name) - [drop down (1)](https://blog.lern.com/member-questions/tag/drop-down) - [eMarketing for lifelong learning programs (1)](https://blog.lern.com/member-questions/tag/emarketing-for-lifelong-learning-programs) - [early bird discount (1)](https://blog.lern.com/member-questions/tag/early-bird-discount) - [economic impact (1)](https://blog.lern.com/member-questions/tag/economic-impact) - [email contacts (1)](https://blog.lern.com/member-questions/tag/email-contacts) - [employee productivity (1)](https://blog.lern.com/member-questions/tag/employee-productivity) - [enrichment (1)](https://blog.lern.com/member-questions/tag/enrichment) - [equipment (1)](https://blog.lern.com/member-questions/tag/equipment) - [estimates (1)](https://blog.lern.com/member-questions/tag/estimates) - [evaluation form (1)](https://blog.lern.com/member-questions/tag/evaluation-form) - [event management (1)](https://blog.lern.com/member-questions/tag/event-management) - [exam questions (1)](https://blog.lern.com/member-questions/tag/exam-questions) - [expense reduction (1)](https://blog.lern.com/member-questions/tag/expense-reduction) - [faculty portfolio (1)](https://blog.lern.com/member-questions/tag/faculty-portfolio) - [fees (1)](https://blog.lern.com/member-questions/tag/fees) - [financial aid (1)](https://blog.lern.com/member-questions/tag/financial-aid) - [financial benchmark (1)](https://blog.lern.com/member-questions/tag/financial-benchmark) - [financial formula (1)](https://blog.lern.com/member-questions/tag/financial-formula) - [fire department (1)](https://blog.lern.com/member-questions/tag/fire-department) - [focus group (1)](https://blog.lern.com/member-questions/tag/focus-group) - [follow up (1)](https://blog.lern.com/member-questions/tag/follow-up) - [funding (1)](https://blog.lern.com/member-questions/tag/funding) - [fundraising (1)](https://blog.lern.com/member-questions/tag/fundraising) - [gen y (1)](https://blog.lern.com/member-questions/tag/gen-y) - [global list (1)](https://blog.lern.com/member-questions/tag/global-list) - [google analytics (1)](https://blog.lern.com/member-questions/tag/google-analytics) - [half life course (1)](https://blog.lern.com/member-questions/tag/half-life-course) - [health (1)](https://blog.lern.com/member-questions/tag/health) - [healthcare (1)](https://blog.lern.com/member-questions/tag/healthcare) - [hiring (1)](https://blog.lern.com/member-questions/tag/hiring) - [host header (1)](https://blog.lern.com/member-questions/tag/host-header) - [how to do the marketing (1)](https://blog.lern.com/member-questions/tag/how-to-do-the-marketing) - [inactive member (1)](https://blog.lern.com/member-questions/tag/inactive-member) - [incentives (1)](https://blog.lern.com/member-questions/tag/incentives) - [income (1)](https://blog.lern.com/member-questions/tag/income) - [income percentages (1)](https://blog.lern.com/member-questions/tag/income-percentages) - [information specialist (1)](https://blog.lern.com/member-questions/tag/information-specialist) - [instructor agreement (1)](https://blog.lern.com/member-questions/tag/instructor-agreement) - [instructor cancellation (1)](https://blog.lern.com/member-questions/tag/instructor-cancellation) - [instructor evaluation (1)](https://blog.lern.com/member-questions/tag/instructor-evaluation) - [instructor manuals (1)](https://blog.lern.com/member-questions/tag/instructor-manuals) - [instructor recruiting (1)](https://blog.lern.com/member-questions/tag/instructor-recruiting) - [instructor retaining (1)](https://blog.lern.com/member-questions/tag/instructor-retaining) - [instructor training (1)](https://blog.lern.com/member-questions/tag/instructor-training) - [insurance (1)](https://blog.lern.com/member-questions/tag/insurance) - [international marketing (1)](https://blog.lern.com/member-questions/tag/international-marketing) - [job title (1)](https://blog.lern.com/member-questions/tag/job-title) - [just in time marketing (1)](https://blog.lern.com/member-questions/tag/just-in-time-marketing) - [keywords (1)](https://blog.lern.com/member-questions/tag/keywords) - [late fee (1)](https://blog.lern.com/member-questions/tag/late-fee) - [learner authentication (1)](https://blog.lern.com/member-questions/tag/learner-authentication) - [learning diversities (1)](https://blog.lern.com/member-questions/tag/learning-diversities) - [learning objectives (1)](https://blog.lern.com/member-questions/tag/learning-objectives) - [leisure guide (1)](https://blog.lern.com/member-questions/tag/leisure-guide) - [liability (1)](https://blog.lern.com/member-questions/tag/liability) - [lifelong learning best practices (1)](https://blog.lern.com/member-questions/tag/lifelong-learning-best-practices) - [live chat (1)](https://blog.lern.com/member-questions/tag/live-chat) - [loyalty programs (1)](https://blog.lern.com/member-questions/tag/loyalty-programs) - [mailing list service (1)](https://blog.lern.com/member-questions/tag/mailing-list-service) - [management development (1)](https://blog.lern.com/member-questions/tag/management-development) - [market saturation (1)](https://blog.lern.com/member-questions/tag/market-saturation) - [marketing functionality (1)](https://blog.lern.com/member-questions/tag/marketing-functionality) - [marketing plan (1)](https://blog.lern.com/member-questions/tag/marketing-plan) - [marketing software (1)](https://blog.lern.com/member-questions/tag/marketing-software) - [material fee (1)](https://blog.lern.com/member-questions/tag/material-fee) - [membership (1)](https://blog.lern.com/member-questions/tag/membership) - [millenials (1)](https://blog.lern.com/member-questions/tag/millenials) - [mission statement (1)](https://blog.lern.com/member-questions/tag/mission-statement) - [mobile marketing (1)](https://blog.lern.com/member-questions/tag/mobile-marketing) - [needs assessment checklist (1)](https://blog.lern.com/member-questions/tag/needs-assessment-checklist) - [net profit (1)](https://blog.lern.com/member-questions/tag/net-profit) - [non compete (1)](https://blog.lern.com/member-questions/tag/non-compete) - [non profit (1)](https://blog.lern.com/member-questions/tag/non-profit) - [non-profits (1)](https://blog.lern.com/member-questions/tag/non-profits) - [occupation (1)](https://blog.lern.com/member-questions/tag/occupation) - [online assessment (1)](https://blog.lern.com/member-questions/tag/online-assessment) - [online banking (1)](https://blog.lern.com/member-questions/tag/online-banking) - [online pay (1)](https://blog.lern.com/member-questions/tag/online-pay) - [online program (1)](https://blog.lern.com/member-questions/tag/online-program) - [parks & rec (1)](https://blog.lern.com/member-questions/tag/parks-rec) - [participant evaluation (1)](https://blog.lern.com/member-questions/tag/participant-evaluation) - [participation (1)](https://blog.lern.com/member-questions/tag/participation) - [payment policies (1)](https://blog.lern.com/member-questions/tag/payment-policies) - [percentages (1)](https://blog.lern.com/member-questions/tag/percentages) - [photo caption (1)](https://blog.lern.com/member-questions/tag/photo-caption) - [planning (1)](https://blog.lern.com/member-questions/tag/planning) - [planning checklist (1)](https://blog.lern.com/member-questions/tag/planning-checklist) - [police department (1)](https://blog.lern.com/member-questions/tag/police-department) - [policies (1)](https://blog.lern.com/member-questions/tag/policies) - [post secondary education (1)](https://blog.lern.com/member-questions/tag/post-secondary-education) - [postcard mailing (1)](https://blog.lern.com/member-questions/tag/postcard-mailing) - [print media (1)](https://blog.lern.com/member-questions/tag/print-media) - [printer (1)](https://blog.lern.com/member-questions/tag/printer) - [privacy laws (1)](https://blog.lern.com/member-questions/tag/privacy-laws) - [procedures (1)](https://blog.lern.com/member-questions/tag/procedures) - [production costs (1)](https://blog.lern.com/member-questions/tag/production-costs) - [productivity (1)](https://blog.lern.com/member-questions/tag/productivity) - [profitability (1)](https://blog.lern.com/member-questions/tag/profitability) - [program areas (1)](https://blog.lern.com/member-questions/tag/program-areas) - [program assessment (1)](https://blog.lern.com/member-questions/tag/program-assessment) - [program coordinator (1)](https://blog.lern.com/member-questions/tag/program-coordinator) - [program costs (1)](https://blog.lern.com/member-questions/tag/program-costs) - [project management (1)](https://blog.lern.com/member-questions/tag/project-management) - [registration fee (1)](https://blog.lern.com/member-questions/tag/registration-fee) - [reimbursement (1)](https://blog.lern.com/member-questions/tag/reimbursement) - [reorganization (1)](https://blog.lern.com/member-questions/tag/reorganization) - [repeat courses (1)](https://blog.lern.com/member-questions/tag/repeat-courses) - [reporting structure (1)](https://blog.lern.com/member-questions/tag/reporting-structure) - [response rate (1)](https://blog.lern.com/member-questions/tag/response-rate) - [retention (1)](https://blog.lern.com/member-questions/tag/retention) - [return customer rate (1)](https://blog.lern.com/member-questions/tag/return-customer-rate) - [revenue margins (1)](https://blog.lern.com/member-questions/tag/revenue-margins) - [salary ranges (1)](https://blog.lern.com/member-questions/tag/salary-ranges) - [sales calls (1)](https://blog.lern.com/member-questions/tag/sales-calls) - [sales kit (1)](https://blog.lern.com/member-questions/tag/sales-kit) - [satisfaction guarantee (1)](https://blog.lern.com/member-questions/tag/satisfaction-guarantee) - [series (1)](https://blog.lern.com/member-questions/tag/series) - [social media link (1)](https://blog.lern.com/member-questions/tag/social-media-link) - [social media policy (1)](https://blog.lern.com/member-questions/tag/social-media-policy) - [special needs (1)](https://blog.lern.com/member-questions/tag/special-needs) - [specs (1)](https://blog.lern.com/member-questions/tag/specs) - [sponsorship guidelines (1)](https://blog.lern.com/member-questions/tag/sponsorship-guidelines) - [sponsorship packages (1)](https://blog.lern.com/member-questions/tag/sponsorship-packages) - [state funding (1)](https://blog.lern.com/member-questions/tag/state-funding) - [success rates (1)](https://blog.lern.com/member-questions/tag/success-rates) - [supervisors (1)](https://blog.lern.com/member-questions/tag/supervisors) - [support staff (1)](https://blog.lern.com/member-questions/tag/support-staff) - [survey results (1)](https://blog.lern.com/member-questions/tag/survey-results) - [surveys (1)](https://blog.lern.com/member-questions/tag/surveys) - [tag lines (1)](https://blog.lern.com/member-questions/tag/tag-lines) - [talent management (1)](https://blog.lern.com/member-questions/tag/talent-management) - [teacher (1)](https://blog.lern.com/member-questions/tag/teacher) - [team building (1)](https://blog.lern.com/member-questions/tag/team-building) - [tech schools (1)](https://blog.lern.com/member-questions/tag/tech-schools) - [technology (1)](https://blog.lern.com/member-questions/tag/technology) - [teens (1)](https://blog.lern.com/member-questions/tag/teens) - [template (1)](https://blog.lern.com/member-questions/tag/template) - [testimonials (1)](https://blog.lern.com/member-questions/tag/testimonials) - [topic listing (1)](https://blog.lern.com/member-questions/tag/topic-listing) - [trainer information (1)](https://blog.lern.com/member-questions/tag/trainer-information) - [training competencies (1)](https://blog.lern.com/member-questions/tag/training-competencies) - [training outcomes (1)](https://blog.lern.com/member-questions/tag/training-outcomes) - [utilities (1)](https://blog.lern.com/member-questions/tag/utilities) - [value (1)](https://blog.lern.com/member-questions/tag/value) - [value of community education (1)](https://blog.lern.com/member-questions/tag/value-of-community-education) - [vision statement (1)](https://blog.lern.com/member-questions/tag/vision-statement) - [visual concept (1)](https://blog.lern.com/member-questions/tag/visual-concept) - [website format (1)](https://blog.lern.com/member-questions/tag/website-format) - [workshop (1)](https://blog.lern.com/member-questions/tag/workshop) - [youth catalog (1)](https://blog.lern.com/member-questions/tag/youth-catalog) - [youth programming (1)](https://blog.lern.com/member-questions/tag/youth-programming) [see all](https://blog.lern.com/member-questions/online-program-marketing#) ### LATEST NEWS Ideal Programming Percentages Brendan Marsello How to pay online instructors Julie Coates Q&A Julie Coates Contract Sales Commissions Jordan Kivley CE Benchmarks Jordan Kivley [Tweets by @LernUpdates](https://twitter.com/LernUpdates) [LERN Club Sign-In](http://beta.lern.org/club/)