Q: I have a question about Benchmarks in CE. What is the average # of phone calls does a "typical" CE dept handle per day per person?
Questions
Q: We would appreciate consultation on financial benchmarks for our program. The benchmarks that LERN endorses do not apply to our unit for several reasons. Is it possible to have a telephone consultation with someone from LERN so we can learn how best to align programs with the..
Q: LERN at one time provided our division with benchmark percentages for budget spending which you will find in a chart listed below. Are these benchmarks you still recommend to LERN members to strive for when assessing their total budget spending? Amount Actual % LERN % Notes..
Q: We are considering offering various discounts to our customers and would like to know whether LERN has any best practices or benchmarks that would be helpful to us. Specifically, we are considering the following:· Register early (by a specific date) to receive a discount..
Q: LERN Report: Effectiveness in Management The first line of the report says the following: “The most successful continuing education divisions generate 0 to 10% in profits in a good year.” What is the basis of the statement?A: 1.LERN was founded in 1974 and since 1974 has..
Q: I was wondering if there is some kind of official disclaimer that I should be using in our brochure copy when we include financial courses, usually offered for free to the public. For example, we have two courses coming up including "Financial Strategies for Special Needs..
Q: Is there a document somewhere that outlines why marketing is needed, how much you should spend, who is doing the marketing of classes, how is the marketing being done, etc.?A: There is a good reason that marketing is essential to the success of any endeavor that involves..
Q: The CE School Director, Geoff Gathercole just recently retired and has been replaced by a new gentleman, Charles McGinnis. As with all new/change, he is having us explore all facets of the program and my job is to look at instructor rates and class fees for our classes to..
Q: I’m hoping to find out some benchmarks for class cancellations. A: Here are the LERN benchmarks for CE classes:Overall Cancellation Rate. 15-25%New Course Only Cancellation Rate. 30-50%.Repeat Rate. 30-50%.Average Number of Students Refunded per Cancelled Course = 3 or less..
Q: Do you also have any recommendations for the percent of new customers that should be acquired annually?A: LERN benchmarks recommend that your repeat (retention from one term to the next) be at least 50%. This would mean that about half your customers in any given year could..