Q: Can you tell me if you have any information on whether it is better to send our brochure to any student who has taken a class in the past two years vs. the past three years? Not sure it's worth the cost to market to someone who has not taken a class in the past 2-3 years. I..
Questions
Q: Brookdale offers both Career Training/Professional Development and Lifelong Learning courses. We mail approximately 40,000 course catalogs to postal patron carrier routes with the highest concentration of customers/students. Our challenge is to increase awareness and generate..
Q: we are contemplating combining the Fall Brochure and the Winter Brochure. We typically send the Fall Brochure out in mid-August for the week after Labor Day Registration Fair and the Winter Brochure out mid-December before Winter Break for the first week of January..
Q: I have a question regarding brochure ratio for our Community Education program. Could you direct it to someone that could help answer the question. We mail out 48000 brochures each session and our enrollment numbers each time is usually around 3500 to 4000. Is the ratio of 13..
Q: Here at Long Beach City College/Community Ed we have not printed a schedule/catalog in a few years. We know that LERN’s position is that print catalogs are a best practice. We are looking for information or data that supports that we should print and mail out catalogs. Would..
Q: We are finding that the mail in registration form in our catalog is only generating a few dozen registrations annually. We have two schools of thought 1. Eliminate it in the catalog and use the space for more promotions 2. We have a problem and should be generating more mail..
Q: Can LERN share documentation on sending multiple mailings to our customers?A: LERN recommends that you send multiple mailings in order to improve your response rates and increase registrations. Typically, we suggest a second mailing to best customers about two weeks after..
Q: I have a question regarding how to time the mailing of our brochures. Below outlines what we have done in the past. Our Spring brochure typically hits the homes during the first week of November, before the holiday frenzy begins. Class start dates for each course/program..
Q: Butler County CC sends out their brochures so that them arrive right after Christmas, the second mailing goes out in the 2nd or 3rd week of January to best customers. Is it worth the risk of mailing earlier (before Christmas)? Last year our first class began the second week..
Q: I was wondering if you could tell me what the normal cycle/pattern is for direct mailing info to residents/potential customers. You had mentioned that successful parks and recreation organizations are sending direct mail 4 to 5 times a years (or more?). How are people..