Q: I’m in the process of preparing targets for the operating margins for our various programs and have 2 questions related to direct expenses: 1. What promotion expenses should I be including in direct program expenses? Our promotion expense budget is centralized. Production of..
Questions
Q: I’m under pressure to produce and online-only version of our professional development catalog and I need some data to present my case. If I can identify and mail to our top 20% the cost will be significantly less.A: LERN research has found that most direct mail companies use..
Q: Can you help explain how to use the LERN percentages for promotion and production?A: Paul, Thank you for clarifying your question. What this means is that if your income goal is $75,000, 100% of your income would be $75,000. With seminars, if you spend 70% of that income on..