--- title: Member Questions | promotional strategies description: promotional strategies | --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Questions ## [Post-Secondary Education Marketing](https://blog.lern.com/member-questions/post-secondary-education-marketing) Sep 13, 2019 9:05:04 PM by Jordan Kivley | ## [Direct Costs](https://blog.lern.com/member-questions/direct-costs) Sep 13, 2019 8:41:53 PM by Jordan Kivley | **Q:** I’m in the process of preparing targets for the operating margins for our various programs and have 2 questions related to direct expenses: 1. What promotion expenses should I be including in direct program expenses? Our promotion expense budget is centralized. Production of.. ## [Promotional item Effectiveness](https://blog.lern.com/member-questions/promotional-item-effectiveness) Apr 17, 2019 12:49:34 AM by Jordan Kivley | **Q:** I am working on a project that requires determining the value of various advertising vehicles for potential sponsors. I am having trouble figuring out a value for placing a logo on a T-shirt or an outdoor banner. It must have something to do with the number of views, but I.. ## [Brochure Mailing Strategies](https://blog.lern.com/member-questions/brochure-mailing-strategies) Jun 12, 2018 12:38:41 AM by Jordan Kivley | **Q:** I was wondering if you could tell me what the normal cycle/pattern is for direct mailing info to residents/potential customers.  You had mentioned that successful parks and recreation organizations are sending direct mail 4 to 5 times a years (or more?). How are people.. ## [Student Pricing](https://blog.lern.com/member-questions/student-pricing) Jun 12, 2018 12:03:56 AM by Jordan Kivley | **Q:** I was just wondering if you could refer me to some information regarding pricing per student. We run a Continuing Education program here and I have an instructor who teaches Yoga. Her class meets once per week for one hour for 7 to 8 weeks. She has an existing class and then.. ## [Brochure Mailing Effectiveness](https://blog.lern.com/member-questions/brochure-mailing-effectiveness) Jun 11, 2018 11:37:19 PM by Jordan Kivley | **Q:** Question for you:What does your research and expertise tell you about the effectiveness of mailing guides to all residents? We currently do the following each quarter:a.       Mail guide to past 5 quarters worth of customersb. Insert guide into our local paper with distribution of.. ## [Brochure Production](https://blog.lern.com/member-questions/brochure-production) Jun 11, 2018 11:33:30 PM by Jordan Kivley | **Q: **Our non-credit schedule is my responsibility here at Carroll, and we know we need to make some changes going in to fall. As members of LERN, we thought we’d take advantage your expertise.We currently produce three schedules annually: Fall (Aug. – Dec.); Winter/Spring (Jan. –.. ## [Promotion and Production Percentages](https://blog.lern.com/member-questions/promotion-and-production-percentages) Jun 11, 2018 11:11:16 PM by Jordan Kivley | **Q:** Can you help explain how to use the LERN percentages for promotion and production?**A:** Paul, Thank you for clarifying your question. What this means is that if your income goal is $75,000, 100% of your income would be $75,000. With seminars, if you spend 70% of that income on.. ## [Promotional Strategies](https://blog.lern.com/member-questions/promotional-strategies) May 24, 2018 9:15:31 PM by Jordan Kivley | **Q:**  Is anyone having success texting information to their customers about upcoming programs along with email?**A:** I did a short, informal survey, and the strong consensus was that customers do not like to be texted as a way of being promoted to. For some, every text costs them, and.. 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