Q: we are contemplating combining the Fall Brochure and the Winter Brochure. We typically send the Fall Brochure out in mid-August for the week after Labor Day Registration Fair and the Winter Brochure out mid-December before Winter Break for the first week of January..
Questions
Q: I have a question regarding brochure ratio for our Community Education program. Could you direct it to someone that could help answer the question. We mail out 48000 brochures each session and our enrollment numbers each time is usually around 3500 to 4000. Is the ratio of 13..
Q: I have a question regarding how to time the mailing of our brochures. Below outlines what we have done in the past. Our Spring brochure typically hits the homes during the first week of November, before the holiday frenzy begins. Class start dates for each course/program..
Q: Butler County CC sends out their brochures so that them arrive right after Christmas, the second mailing goes out in the 2nd or 3rd week of January to best customers. Is it worth the risk of mailing earlier (before Christmas)? Last year our first class began the second week..
Q: I wonder if LERN has some examples, or could provide some advice regarding catalogue distribution surveys.I am part of an Ad-hoc catalogue distribution committee within Langara College Continuing Studies. This committee is looking at our distribution methods to determine if..
Q: I was wondering if you could tell me what the normal cycle/pattern is for direct mailing info to residents/potential customers. You had mentioned that successful parks and recreation organizations are sending direct mail 4 to 5 times a years (or more?). How are people..
Q: Do you have current information on how most brochures are distributed? Direct Mail to all residents (via bulk mail); Mail and online; Online only; pick up at facility; or any other way and/or combination?What is the most popular/desired method? We direct mail approximately..
Q: My counterparts are getting pressure to move their CE catalogs to digital only. I expressed that this would not be a strategic move and that they need to keep their mail piece (which they want to do). Many CC’s are cutting budgets.Do you have anything that I can forward to my..
Q: A marketing agency we use ran a test mailing of our tabloid. The test was that a second mailing was sent to 10,000 households in segment 1. The results showed that there was no significant difference in response rate between households in segment 1 who received a second..
Q: Question for you:What does your research and expertise tell you about the effectiveness of mailing guides to all residents? We currently do the following each quarter:a. Mail guide to past 5 quarters worth of customersb. Insert guide into our local paper with distribution of..