Q: Do CE programs have more success with a combined catalog (enrichment and career) or separate catalogs?
Questions
Q: We are looking into switching over to the letter size format (6-1/8 inches x 11-1/2 inches by ¼ inch thick maximum) in portrait orientation for our catalog. We need to get estimates from our printer. What are the specs I give them for this format? I’m thinking it would be 24..
Q: We produce 3 catalogs a year with timelines around what classes are included in the catalog. All of these classes have assigned dates/times/prices. We also produce 4 specialty brochures and these all correlate with our 4 main programming areas (HR/Leadership, Computers,..
Q: I have had several people ask me about the order of our offerings in our course catalog and wanted to see what LERN recommends. We have them divided by subject, which I do not want to change. However, the questions has come up about whether or not to list courses within each..
Q: I’m under pressure to produce and online-only version of our professional development catalog and I need some data to present my case. If I can identify and mail to our top 20% the cost will be significantly less.A: LERN research has found that most direct mail companies use..
Q: My counterparts are getting pressure to move their CE catalogs to digital only. I expressed that this would not be a strategic move and that they need to keep their mail piece (which they want to do). Many CC’s are cutting budgets.Do you have anything that I can forward to my..
Q: Our marketing department is considering the use an image of our university's athletic mascot as the cover of our brochure. Our participants are primarily working adults in the community. We are working on our next brochure and want to know if you have any data or input as to..
Q: Your marketing article "Generational marketing strategies that work" talks about catalog design with one focused image. do you have any further supporting information on front cover design of catalogs?A: LERN has a lot of information on brochure design, and especially..