Q: I’m researching how to increase our audience reach of email contacts for a particular audience (Cosmetology). Some of our program areas we have very good contacts and organizational lists that we can get. Other areas (ie: Cosmetology) we are weak in. We have purchased a large..
Questions
Q: Do you also have any recommendations for the percent of new customers that should be acquired annually?A: LERN benchmarks recommend that your repeat (retention from one term to the next) be at least 50%. This would mean that about half your customers in any given year could..