Q: Our enrolments are down again this semester (both personal enrichment and professional development). The brochure is mailed but is not bringing us the return. Our good customers don’t come back (in languages etc). The evaluations are good so really curious to what is..
Questions
Q: We have a JIT (just in time) marketing initiative where we look at the registrations coming up to see what extra boost can we do to help the class make. We only try to tackle the classes that are already at 50% go rate. This is separate from our Comprehensive Marketing Plan...
Q: I’ve been asked to prepare a “wishlist” for non credit marketing functionality using a CRM in conjunction with enrollment history, and I’m wondering if you have any information about what other colleges have done in this regard.A: There is a great deal of important..