--- title: Advertising in Course Catalogs description: Recommendations on selling advertising in catalogs --- [LERN Club Sign-In](http://beta.lern.org/club/) [![lern-logo.png](https://blog.lern.com/hubfs/June-folder/lern-logo.png "lern-logo.png")](http://lern.org) ** # Questions # Advertising in Course Catalogs Jun 11, 2018 10:39:31 PM by Jordan Kivley | **Q:** I've been put to the task of developing a Media Kit so that we can sell advertisements in our course catalogs. Do you have any demographic information on what a typical life long learner looks like that we could use for this kit (with credit to LERN, of course)? **A:** LERN typically does not recommend selling advertising in your brochure. There are a couple of key reasons: 1. If you have non-profit mailing privileges, selling ads to companies not integral to your mission can cause you to lose your non-profit and/or tax exempt privileges. 2. You need to be very sure that you are actually making money with ads. You need to factor in the time you spend selling ads and maintaining your ad records. You also need to calculate how much income you would generate if you used the space allocated for ads to offer a successful class. (This can be roughly figured out by multiplying your average course fee times your average enrollments per class). 3. Sometimes, ads can detract from the visual effectiveness of your brochure. The ad competes with your course descriptions for the reader's attention. Also, they are often stylistically different from your own internal design, and can make your pages look cluttered and/or unprofessional. If you decide that you still want to move forward with selling ads, it is less important to know the demographic characteristics of the "typical" lifelong learner than it is to know the demographics of your audience. There is actually no typical lifelong learner. You need to analyze your participants and determine their demographics. Then you are in a strong position to tell your prospective advertisers who your publication reaches. ### Posts by Tag - [Marketing (34)](https://blog.lern.com/member-questions/tag/marketing) - [brochures (29)](https://blog.lern.com/member-questions/tag/brochures) - [continuing education (26)](https://blog.lern.com/member-questions/tag/continuing-education) - [brochure distribution (22)](https://blog.lern.com/member-questions/tag/brochure-distribution) - [print brochure (21)](https://blog.lern.com/member-questions/tag/print-brochure) - [brochure mailing (20)](https://blog.lern.com/member-questions/tag/brochure-mailing) - [pricing (19)](https://blog.lern.com/member-questions/tag/pricing) - [Instructor pay (16)](https://blog.lern.com/member-questions/tag/instructor-pay) - [course enrollment (15)](https://blog.lern.com/member-questions/tag/course-enrollment) - [LERN Benchmarks (14)](https://blog.lern.com/member-questions/tag/lern-benchmarks) - [catalog (14)](https://blog.lern.com/member-questions/tag/catalog) - [surveying (14)](https://blog.lern.com/member-questions/tag/surveying) - [course evaluations (13)](https://blog.lern.com/member-questions/tag/course-evaluations) - [Registration (11)](https://blog.lern.com/member-questions/tag/registration) - [contract training (11)](https://blog.lern.com/member-questions/tag/contract-training) - [certificate programs (10)](https://blog.lern.com/member-questions/tag/certificate-programs) - [enrollments (10)](https://blog.lern.com/member-questions/tag/enrollments) - [instructor compensation (10)](https://blog.lern.com/member-questions/tag/instructor-compensation) - [pay rates (9)](https://blog.lern.com/member-questions/tag/pay-rates) - [promotional strategies (9)](https://blog.lern.com/member-questions/tag/promotional-strategies) - [staffing (9)](https://blog.lern.com/member-questions/tag/staffing) - [catalog design (8)](https://blog.lern.com/member-questions/tag/catalog-design) - [continuing education trends (8)](https://blog.lern.com/member-questions/tag/continuing-education-trends) - [customer survey (8)](https://blog.lern.com/member-questions/tag/customer-survey) - [programing (8)](https://blog.lern.com/member-questions/tag/programing) - [catalog mailing (7)](https://blog.lern.com/member-questions/tag/catalog-mailing) - [certification (7)](https://blog.lern.com/member-questions/tag/certification) - [community survey (7)](https://blog.lern.com/member-questions/tag/community-survey) - [course fee (7)](https://blog.lern.com/member-questions/tag/course-fee) - [finances (7)](https://blog.lern.com/member-questions/tag/finances) - [mailing list (7)](https://blog.lern.com/member-questions/tag/mailing-list) - [promotion (7)](https://blog.lern.com/member-questions/tag/promotion) - [Trends (6)](https://blog.lern.com/member-questions/tag/trends) - [mailing schedule (6)](https://blog.lern.com/member-questions/tag/mailing-schedule) - [needs assessment (6)](https://blog.lern.com/member-questions/tag/needs-assessment) - [online course (6)](https://blog.lern.com/member-questions/tag/online-course) - [strategic planning (6)](https://blog.lern.com/member-questions/tag/strategic-planning) - [Price breaks (5)](https://blog.lern.com/member-questions/tag/price-breaks) - [advertising (5)](https://blog.lern.com/member-questions/tag/advertising) - [catalog distribution (5)](https://blog.lern.com/member-questions/tag/catalog-distribution) - [class prices (5)](https://blog.lern.com/member-questions/tag/class-prices) - [contract trainers (5)](https://blog.lern.com/member-questions/tag/contract-trainers) - [costs (5)](https://blog.lern.com/member-questions/tag/costs) - [data analysis (5)](https://blog.lern.com/member-questions/tag/data-analysis) - [instructors (5)](https://blog.lern.com/member-questions/tag/instructors) - [job description (5)](https://blog.lern.com/member-questions/tag/job-description) - [mailing frequency (5)](https://blog.lern.com/member-questions/tag/mailing-frequency) - [marketing trends (5)](https://blog.lern.com/member-questions/tag/marketing-trends) - [non credit (5)](https://blog.lern.com/member-questions/tag/non-credit) - [pay (5)](https://blog.lern.com/member-questions/tag/pay) - [payment structure (5)](https://blog.lern.com/member-questions/tag/payment-structure) - [pricing principles (5)](https://blog.lern.com/member-questions/tag/pricing-principles) - [program development (5)](https://blog.lern.com/member-questions/tag/program-development) - [refund (5)](https://blog.lern.com/member-questions/tag/refund) - [tuition pricing (5)](https://blog.lern.com/member-questions/tag/tuition-pricing) - [websites (5)](https://blog.lern.com/member-questions/tag/websites) - [Instructor contracts (4)](https://blog.lern.com/member-questions/tag/instructor-contracts) - [budgeting (4)](https://blog.lern.com/member-questions/tag/budgeting) - [cancellation rates (4)](https://blog.lern.com/member-questions/tag/cancellation-rates) - [community colleges (4)](https://blog.lern.com/member-questions/tag/community-colleges) - [community education (4)](https://blog.lern.com/member-questions/tag/community-education) - [community needs (4)](https://blog.lern.com/member-questions/tag/community-needs) - [customer service (4)](https://blog.lern.com/member-questions/tag/customer-service) - [discounts (4)](https://blog.lern.com/member-questions/tag/discounts) - [evaluations (4)](https://blog.lern.com/member-questions/tag/evaluations) - [generational marketing (4)](https://blog.lern.com/member-questions/tag/generational-marketing) - [marketing cost (4)](https://blog.lern.com/member-questions/tag/marketing-cost) - [new courses (4)](https://blog.lern.com/member-questions/tag/new-courses) - [one-year business plan (4)](https://blog.lern.com/member-questions/tag/one-year-business-plan) - [online registration (4)](https://blog.lern.com/member-questions/tag/online-registration) - [pay scale (4)](https://blog.lern.com/member-questions/tag/pay-scale) - [programs (4)](https://blog.lern.com/member-questions/tag/programs) - [promotion pricing (4)](https://blog.lern.com/member-questions/tag/promotion-pricing) - [summer camps (4)](https://blog.lern.com/member-questions/tag/summer-camps) - [workforce development (4)](https://blog.lern.com/member-questions/tag/workforce-development) - [budget (3)](https://blog.lern.com/member-questions/tag/budget) - [cancelled classes (3)](https://blog.lern.com/member-questions/tag/cancelled-classes) - [ceu (3)](https://blog.lern.com/member-questions/tag/ceu) - [class cancelation (3)](https://blog.lern.com/member-questions/tag/class-cancelation) - [community courses (3)](https://blog.lern.com/member-questions/tag/community-courses) - [course instructor (3)](https://blog.lern.com/member-questions/tag/course-instructor) - [credit programs (3)](https://blog.lern.com/member-questions/tag/credit-programs) - [customer loyalty (3)](https://blog.lern.com/member-questions/tag/customer-loyalty) - [declining enrollment (3)](https://blog.lern.com/member-questions/tag/declining-enrollment) - [email marketing (3)](https://blog.lern.com/member-questions/tag/email-marketing) - [emarketing (3)](https://blog.lern.com/member-questions/tag/emarketing) - [enrollment goals (3)](https://blog.lern.com/member-questions/tag/enrollment-goals) - [enrollment history (3)](https://blog.lern.com/member-questions/tag/enrollment-history) - [enrollment rates (3)](https://blog.lern.com/member-questions/tag/enrollment-rates) - [enrollment trends (3)](https://blog.lern.com/member-questions/tag/enrollment-trends) - [guidelines (3)](https://blog.lern.com/member-questions/tag/guidelines) - [lifelong learning programs (3)](https://blog.lern.com/member-questions/tag/lifelong-learning-programs) - [open enrollment (3)](https://blog.lern.com/member-questions/tag/open-enrollment) - [organizational support (3)](https://blog.lern.com/member-questions/tag/organizational-support) - [postcards (3)](https://blog.lern.com/member-questions/tag/postcards) - [price (3)](https://blog.lern.com/member-questions/tag/price) - [production (3)](https://blog.lern.com/member-questions/tag/production) - [program professional (3)](https://blog.lern.com/member-questions/tag/program-professional) - [revenue percentage (3)](https://blog.lern.com/member-questions/tag/revenue-percentage) - [revenue targets (3)](https://blog.lern.com/member-questions/tag/revenue-targets) - [sales (3)](https://blog.lern.com/member-questions/tag/sales) - [sales team (3)](https://blog.lern.com/member-questions/tag/sales-team) - [social marketing (3)](https://blog.lern.com/member-questions/tag/social-marketing) - [social media (3)](https://blog.lern.com/member-questions/tag/social-media) - [staffing structure (3)](https://blog.lern.com/member-questions/tag/staffing-structure) - [survey questions (3)](https://blog.lern.com/member-questions/tag/survey-questions) - [webinars (3)](https://blog.lern.com/member-questions/tag/webinars) - [Employee vs Independent Contractor (2)](https://blog.lern.com/member-questions/tag/employee-vs-independent-contractor) - [FERPA (2)](https://blog.lern.com/member-questions/tag/ferpa) - [Impact of community programs (2)](https://blog.lern.com/member-questions/tag/impact-of-community-programs) - [Programming (2)](https://blog.lern.com/member-questions/tag/programming) - [Sales professional (2)](https://blog.lern.com/member-questions/tag/sales-professional) - [assessment questions (2)](https://blog.lern.com/member-questions/tag/assessment-questions) - [catalog format (2)](https://blog.lern.com/member-questions/tag/catalog-format) - [certificate pricing (2)](https://blog.lern.com/member-questions/tag/certificate-pricing) - [ceu guidelines (2)](https://blog.lern.com/member-questions/tag/ceu-guidelines) - [class cancellation (2)](https://blog.lern.com/member-questions/tag/class-cancellation) - [class development (2)](https://blog.lern.com/member-questions/tag/class-development) - [classes (2)](https://blog.lern.com/member-questions/tag/classes) - [colleges (2)](https://blog.lern.com/member-questions/tag/colleges) - [commission (2)](https://blog.lern.com/member-questions/tag/commission) - [commission pay (2)](https://blog.lern.com/member-questions/tag/commission-pay) - [contract sales (2)](https://blog.lern.com/member-questions/tag/contract-sales) - [core processes (2)](https://blog.lern.com/member-questions/tag/core-processes) - [course cancellation (2)](https://blog.lern.com/member-questions/tag/course-cancellation) - [course descriptions (2)](https://blog.lern.com/member-questions/tag/course-descriptions) - [course half life (2)](https://blog.lern.com/member-questions/tag/course-half-life) - [course ideas (2)](https://blog.lern.com/member-questions/tag/course-ideas) - [course pricing (2)](https://blog.lern.com/member-questions/tag/course-pricing) - [course title (2)](https://blog.lern.com/member-questions/tag/course-title) - [course updates (2)](https://blog.lern.com/member-questions/tag/course-updates) - [credit students (2)](https://blog.lern.com/member-questions/tag/credit-students) - [customer (2)](https://blog.lern.com/member-questions/tag/customer) - [design (2)](https://blog.lern.com/member-questions/tag/design) - [development time (2)](https://blog.lern.com/member-questions/tag/development-time) - [digital catalog (2)](https://blog.lern.com/member-questions/tag/digital-catalog) - [email lists (2)](https://blog.lern.com/member-questions/tag/email-lists) - [enrichment program (2)](https://blog.lern.com/member-questions/tag/enrichment-program) - [expense (2)](https://blog.lern.com/member-questions/tag/expense) - [financial format (2)](https://blog.lern.com/member-questions/tag/financial-format) - [financial model (2)](https://blog.lern.com/member-questions/tag/financial-model) - [generational communication (2)](https://blog.lern.com/member-questions/tag/generational-communication) - [generational learning styles (2)](https://blog.lern.com/member-questions/tag/generational-learning-styles) - [instructor certification (2)](https://blog.lern.com/member-questions/tag/instructor-certification) - [interview questions (2)](https://blog.lern.com/member-questions/tag/interview-questions) - [liability forms (2)](https://blog.lern.com/member-questions/tag/liability-forms) - [licensing training (2)](https://blog.lern.com/member-questions/tag/licensing-training) - [mailing (2)](https://blog.lern.com/member-questions/tag/mailing) - [marketing professional (2)](https://blog.lern.com/member-questions/tag/marketing-professional) - [marketing staff (2)](https://blog.lern.com/member-questions/tag/marketing-staff) - [new customer (2)](https://blog.lern.com/member-questions/tag/new-customer) - [non credit students (2)](https://blog.lern.com/member-questions/tag/non-credit-students) - [online learning (2)](https://blog.lern.com/member-questions/tag/online-learning) - [operating margin (2)](https://blog.lern.com/member-questions/tag/operating-margin) - [operations (2)](https://blog.lern.com/member-questions/tag/operations) - [organizing (2)](https://blog.lern.com/member-questions/tag/organizing) - [price adjustment (2)](https://blog.lern.com/member-questions/tag/price-adjustment) - [pricing, webinar (2)](https://blog.lern.com/member-questions/tag/pricing-webinar) - [print advertising (2)](https://blog.lern.com/member-questions/tag/print-advertising) - [profit (2)](https://blog.lern.com/member-questions/tag/profit) - [program planner (2)](https://blog.lern.com/member-questions/tag/program-planner) - [public schools (2)](https://blog.lern.com/member-questions/tag/public-schools) - [rebranding (2)](https://blog.lern.com/member-questions/tag/rebranding) - [recruiting (2)](https://blog.lern.com/member-questions/tag/recruiting) - [refund policy (2)](https://blog.lern.com/member-questions/tag/refund-policy) - [registration deadline (2)](https://blog.lern.com/member-questions/tag/registration-deadline) - [repeat rate (2)](https://blog.lern.com/member-questions/tag/repeat-rate) - [salary (2)](https://blog.lern.com/member-questions/tag/salary) - [segmentation analysis (2)](https://blog.lern.com/member-questions/tag/segmentation-analysis) - [speaker series (2)](https://blog.lern.com/member-questions/tag/speaker-series) - [sponsorships (2)](https://blog.lern.com/member-questions/tag/sponsorships) - [staff salaries (2)](https://blog.lern.com/member-questions/tag/staff-salaries) - [student survey (2)](https://blog.lern.com/member-questions/tag/student-survey) - [training (2)](https://blog.lern.com/member-questions/tag/training) - [tuition cost (2)](https://blog.lern.com/member-questions/tag/tuition-cost) - [value of continuing education (2)](https://blog.lern.com/member-questions/tag/value-of-continuing-education) - [web development (2)](https://blog.lern.com/member-questions/tag/web-development) - [workforce training (2)](https://blog.lern.com/member-questions/tag/workforce-training) - [writing course descriptions (2)](https://blog.lern.com/member-questions/tag/writing-course-descriptions) - [CEO (1)](https://blog.lern.com/member-questions/tag/ceo) - [Credit Benchmarks (1)](https://blog.lern.com/member-questions/tag/credit-benchmarks) - [Facilities Rental (1)](https://blog.lern.com/member-questions/tag/facilities-rental) - [Faculty (1)](https://blog.lern.com/member-questions/tag/faculty) - [Generational Management (1)](https://blog.lern.com/member-questions/tag/generational-management) - [HIPAA (1)](https://blog.lern.com/member-questions/tag/hipaa) - [Hot Courses (1)](https://blog.lern.com/member-questions/tag/hot-courses) - [Intellectual Property Issues (1)](https://blog.lern.com/member-questions/tag/intellectual-property-issues) - [Key formulas (1)](https://blog.lern.com/member-questions/tag/key-formulas) - [LERN Model (1)](https://blog.lern.com/member-questions/tag/lern-model) - [LERN Tools (1)](https://blog.lern.com/member-questions/tag/lern-tools) - [LERN resources (1)](https://blog.lern.com/member-questions/tag/lern-resources) - [Legal (1)](https://blog.lern.com/member-questions/tag/legal) - [Policy (1)](https://blog.lern.com/member-questions/tag/policy) - [Powerful Verbs (1)](https://blog.lern.com/member-questions/tag/powerful-verbs) - [Q&A (1)](https://blog.lern.com/member-questions/tag/qa) - [QR codes (1)](https://blog.lern.com/member-questions/tag/qr-codes) - [Sessions per Year (1)](https://blog.lern.com/member-questions/tag/sessions-per-year) - [Strategic planning, templates (1)](https://blog.lern.com/member-questions/tag/strategic-planning-templates) - [Teaching techniques (1)](https://blog.lern.com/member-questions/tag/teaching-techniques) - [academic credit (1)](https://blog.lern.com/member-questions/tag/academic-credit) - [academy development (1)](https://blog.lern.com/member-questions/tag/academy-development) - [accreditation (1)](https://blog.lern.com/member-questions/tag/accreditation) - [ad sales (1)](https://blog.lern.com/member-questions/tag/ad-sales) - [adult education instructors (1)](https://blog.lern.com/member-questions/tag/adult-education-instructors) - [advertising package (1)](https://blog.lern.com/member-questions/tag/advertising-package) - [assessment (1)](https://blog.lern.com/member-questions/tag/assessment) - [brand development (1)](https://blog.lern.com/member-questions/tag/brand-development) - [break even point (1)](https://blog.lern.com/member-questions/tag/break-even-point) - [brochure ratio (1)](https://blog.lern.com/member-questions/tag/brochure-ratio) - [brochure registration (1)](https://blog.lern.com/member-questions/tag/brochure-registration) - [brochure size (1)](https://blog.lern.com/member-questions/tag/brochure-size) - [budget spending (1)](https://blog.lern.com/member-questions/tag/budget-spending) - [business plan (1)](https://blog.lern.com/member-questions/tag/business-plan) - [business plan template (1)](https://blog.lern.com/member-questions/tag/business-plan-template) - [call center operations (1)](https://blog.lern.com/member-questions/tag/call-center-operations) - [call to action (1)](https://blog.lern.com/member-questions/tag/call-to-action) - [carrier route (1)](https://blog.lern.com/member-questions/tag/carrier-route) - [catalog organization (1)](https://blog.lern.com/member-questions/tag/catalog-organization) - [category titles (1)](https://blog.lern.com/member-questions/tag/category-titles) - [cateogrizing (1)](https://blog.lern.com/member-questions/tag/cateogrizing) - [certificates (1)](https://blog.lern.com/member-questions/tag/certificates) - [certification programs (1)](https://blog.lern.com/member-questions/tag/certification-programs) - [child abuse (1)](https://blog.lern.com/member-questions/tag/child-abuse) - [class evaluation (1)](https://blog.lern.com/member-questions/tag/class-evaluation) - [class listing (1)](https://blog.lern.com/member-questions/tag/class-listing) - [class size (1)](https://blog.lern.com/member-questions/tag/class-size) - [class title (1)](https://blog.lern.com/member-questions/tag/class-title) - [combined catalog (1)](https://blog.lern.com/member-questions/tag/combined-catalog) - [community businesses (1)](https://blog.lern.com/member-questions/tag/community-businesses) - [conference (1)](https://blog.lern.com/member-questions/tag/conference) - [consultation (1)](https://blog.lern.com/member-questions/tag/consultation) - [consulting and training (1)](https://blog.lern.com/member-questions/tag/consulting-and-training) - [contact hours (1)](https://blog.lern.com/member-questions/tag/contact-hours) - [contacts (1)](https://blog.lern.com/member-questions/tag/contacts) - [content marketing (1)](https://blog.lern.com/member-questions/tag/content-marketing) - [contract training assistant (1)](https://blog.lern.com/member-questions/tag/contract-training-assistant) - [copywriting (1)](https://blog.lern.com/member-questions/tag/copywriting) - [cost of doing businnes (1)](https://blog.lern.com/member-questions/tag/cost-of-doing-businnes) - [cost recovery (1)](https://blog.lern.com/member-questions/tag/cost-recovery) - [course certification (1)](https://blog.lern.com/member-questions/tag/course-certification) - [course credits (1)](https://blog.lern.com/member-questions/tag/course-credits) - [course limits (1)](https://blog.lern.com/member-questions/tag/course-limits) - [course lists (1)](https://blog.lern.com/member-questions/tag/course-lists) - [course survey (1)](https://blog.lern.com/member-questions/tag/course-survey) - [cover photo (1)](https://blog.lern.com/member-questions/tag/cover-photo) - [cultural diversities (1)](https://blog.lern.com/member-questions/tag/cultural-diversities) - [custom training (1)](https://blog.lern.com/member-questions/tag/custom-training) - [customer database (1)](https://blog.lern.com/member-questions/tag/customer-database) - [customer management (1)](https://blog.lern.com/member-questions/tag/customer-management) - [customized training (1)](https://blog.lern.com/member-questions/tag/customized-training) - [demographic (1)](https://blog.lern.com/member-questions/tag/demographic) - [digital divide (1)](https://blog.lern.com/member-questions/tag/digital-divide) - [direct and indirect costs (1)](https://blog.lern.com/member-questions/tag/direct-and-indirect-costs) - [direct mail (1)](https://blog.lern.com/member-questions/tag/direct-mail) - [distribution services (1)](https://blog.lern.com/member-questions/tag/distribution-services) - [domain name (1)](https://blog.lern.com/member-questions/tag/domain-name) - [drop down (1)](https://blog.lern.com/member-questions/tag/drop-down) - [eMarketing for lifelong learning programs (1)](https://blog.lern.com/member-questions/tag/emarketing-for-lifelong-learning-programs) - [early bird discount (1)](https://blog.lern.com/member-questions/tag/early-bird-discount) - [economic impact (1)](https://blog.lern.com/member-questions/tag/economic-impact) - [email contacts (1)](https://blog.lern.com/member-questions/tag/email-contacts) - [employee productivity (1)](https://blog.lern.com/member-questions/tag/employee-productivity) - [enrichment (1)](https://blog.lern.com/member-questions/tag/enrichment) - [equipment (1)](https://blog.lern.com/member-questions/tag/equipment) - [estimates (1)](https://blog.lern.com/member-questions/tag/estimates) - [evaluation form (1)](https://blog.lern.com/member-questions/tag/evaluation-form) - [event management (1)](https://blog.lern.com/member-questions/tag/event-management) - [exam questions (1)](https://blog.lern.com/member-questions/tag/exam-questions) - [expense reduction (1)](https://blog.lern.com/member-questions/tag/expense-reduction) - [faculty portfolio (1)](https://blog.lern.com/member-questions/tag/faculty-portfolio) - [fees (1)](https://blog.lern.com/member-questions/tag/fees) - [financial aid (1)](https://blog.lern.com/member-questions/tag/financial-aid) - [financial benchmark (1)](https://blog.lern.com/member-questions/tag/financial-benchmark) - [financial formula (1)](https://blog.lern.com/member-questions/tag/financial-formula) - [fire department (1)](https://blog.lern.com/member-questions/tag/fire-department) - [focus group (1)](https://blog.lern.com/member-questions/tag/focus-group) - [follow up (1)](https://blog.lern.com/member-questions/tag/follow-up) - [funding (1)](https://blog.lern.com/member-questions/tag/funding) - [fundraising (1)](https://blog.lern.com/member-questions/tag/fundraising) - [gen y (1)](https://blog.lern.com/member-questions/tag/gen-y) - [global list (1)](https://blog.lern.com/member-questions/tag/global-list) - [google analytics (1)](https://blog.lern.com/member-questions/tag/google-analytics) - [half life course (1)](https://blog.lern.com/member-questions/tag/half-life-course) - [health (1)](https://blog.lern.com/member-questions/tag/health) - [healthcare (1)](https://blog.lern.com/member-questions/tag/healthcare) - [hiring (1)](https://blog.lern.com/member-questions/tag/hiring) - [host header (1)](https://blog.lern.com/member-questions/tag/host-header) - [how to do the marketing (1)](https://blog.lern.com/member-questions/tag/how-to-do-the-marketing) - [inactive member (1)](https://blog.lern.com/member-questions/tag/inactive-member) - [incentives (1)](https://blog.lern.com/member-questions/tag/incentives) - [income (1)](https://blog.lern.com/member-questions/tag/income) - [income percentages (1)](https://blog.lern.com/member-questions/tag/income-percentages) - [information specialist (1)](https://blog.lern.com/member-questions/tag/information-specialist) - [instructor agreement (1)](https://blog.lern.com/member-questions/tag/instructor-agreement) - [instructor cancellation (1)](https://blog.lern.com/member-questions/tag/instructor-cancellation) - [instructor evaluation (1)](https://blog.lern.com/member-questions/tag/instructor-evaluation) - [instructor manuals (1)](https://blog.lern.com/member-questions/tag/instructor-manuals) - [instructor recruiting (1)](https://blog.lern.com/member-questions/tag/instructor-recruiting) - [instructor retaining (1)](https://blog.lern.com/member-questions/tag/instructor-retaining) - [instructor training (1)](https://blog.lern.com/member-questions/tag/instructor-training) - [insurance (1)](https://blog.lern.com/member-questions/tag/insurance) - [international marketing (1)](https://blog.lern.com/member-questions/tag/international-marketing) - [job title (1)](https://blog.lern.com/member-questions/tag/job-title) - [just in time marketing (1)](https://blog.lern.com/member-questions/tag/just-in-time-marketing) - [keywords (1)](https://blog.lern.com/member-questions/tag/keywords) - [late fee (1)](https://blog.lern.com/member-questions/tag/late-fee) - [learner authentication (1)](https://blog.lern.com/member-questions/tag/learner-authentication) - [learning diversities (1)](https://blog.lern.com/member-questions/tag/learning-diversities) - [learning objectives (1)](https://blog.lern.com/member-questions/tag/learning-objectives) - [leisure guide (1)](https://blog.lern.com/member-questions/tag/leisure-guide) - [liability (1)](https://blog.lern.com/member-questions/tag/liability) - [lifelong learning best practices (1)](https://blog.lern.com/member-questions/tag/lifelong-learning-best-practices) - [live chat (1)](https://blog.lern.com/member-questions/tag/live-chat) - [loyalty programs (1)](https://blog.lern.com/member-questions/tag/loyalty-programs) - [mailing list service (1)](https://blog.lern.com/member-questions/tag/mailing-list-service) - [management development (1)](https://blog.lern.com/member-questions/tag/management-development) - [market saturation (1)](https://blog.lern.com/member-questions/tag/market-saturation) - [marketing functionality (1)](https://blog.lern.com/member-questions/tag/marketing-functionality) - [marketing plan (1)](https://blog.lern.com/member-questions/tag/marketing-plan) - [marketing software (1)](https://blog.lern.com/member-questions/tag/marketing-software) - [material fee (1)](https://blog.lern.com/member-questions/tag/material-fee) - [membership (1)](https://blog.lern.com/member-questions/tag/membership) - [millenials (1)](https://blog.lern.com/member-questions/tag/millenials) - [mission statement (1)](https://blog.lern.com/member-questions/tag/mission-statement) - [mobile marketing (1)](https://blog.lern.com/member-questions/tag/mobile-marketing) - [needs assessment checklist (1)](https://blog.lern.com/member-questions/tag/needs-assessment-checklist) - [net profit (1)](https://blog.lern.com/member-questions/tag/net-profit) - [non compete (1)](https://blog.lern.com/member-questions/tag/non-compete) - [non profit (1)](https://blog.lern.com/member-questions/tag/non-profit) - [non-profits (1)](https://blog.lern.com/member-questions/tag/non-profits) - [occupation (1)](https://blog.lern.com/member-questions/tag/occupation) - [online assessment (1)](https://blog.lern.com/member-questions/tag/online-assessment) - [online banking (1)](https://blog.lern.com/member-questions/tag/online-banking) - [online pay (1)](https://blog.lern.com/member-questions/tag/online-pay) - [online program (1)](https://blog.lern.com/member-questions/tag/online-program) - [parks & rec (1)](https://blog.lern.com/member-questions/tag/parks-rec) - [participant evaluation (1)](https://blog.lern.com/member-questions/tag/participant-evaluation) - [participation (1)](https://blog.lern.com/member-questions/tag/participation) - [payment policies (1)](https://blog.lern.com/member-questions/tag/payment-policies) - [percentages (1)](https://blog.lern.com/member-questions/tag/percentages) - [photo caption (1)](https://blog.lern.com/member-questions/tag/photo-caption) - [planning (1)](https://blog.lern.com/member-questions/tag/planning) - [planning checklist (1)](https://blog.lern.com/member-questions/tag/planning-checklist) - [police department (1)](https://blog.lern.com/member-questions/tag/police-department) - [policies (1)](https://blog.lern.com/member-questions/tag/policies) - [post secondary education (1)](https://blog.lern.com/member-questions/tag/post-secondary-education) - [postcard mailing (1)](https://blog.lern.com/member-questions/tag/postcard-mailing) - [print media (1)](https://blog.lern.com/member-questions/tag/print-media) - [printer (1)](https://blog.lern.com/member-questions/tag/printer) - [privacy laws (1)](https://blog.lern.com/member-questions/tag/privacy-laws) - [procedures (1)](https://blog.lern.com/member-questions/tag/procedures) - [production costs (1)](https://blog.lern.com/member-questions/tag/production-costs) - [productivity (1)](https://blog.lern.com/member-questions/tag/productivity) - [profitability (1)](https://blog.lern.com/member-questions/tag/profitability) - [program areas (1)](https://blog.lern.com/member-questions/tag/program-areas) - [program assessment (1)](https://blog.lern.com/member-questions/tag/program-assessment) - [program coordinator (1)](https://blog.lern.com/member-questions/tag/program-coordinator) - [program costs (1)](https://blog.lern.com/member-questions/tag/program-costs) - [project management (1)](https://blog.lern.com/member-questions/tag/project-management) - [registration fee (1)](https://blog.lern.com/member-questions/tag/registration-fee) - [reimbursement (1)](https://blog.lern.com/member-questions/tag/reimbursement) - [reorganization (1)](https://blog.lern.com/member-questions/tag/reorganization) - [repeat courses (1)](https://blog.lern.com/member-questions/tag/repeat-courses) - [reporting structure (1)](https://blog.lern.com/member-questions/tag/reporting-structure) - [response rate (1)](https://blog.lern.com/member-questions/tag/response-rate) - [retention (1)](https://blog.lern.com/member-questions/tag/retention) - [return customer rate (1)](https://blog.lern.com/member-questions/tag/return-customer-rate) - [revenue margins (1)](https://blog.lern.com/member-questions/tag/revenue-margins) - [salary ranges (1)](https://blog.lern.com/member-questions/tag/salary-ranges) - [sales calls (1)](https://blog.lern.com/member-questions/tag/sales-calls) - [sales kit (1)](https://blog.lern.com/member-questions/tag/sales-kit) - [satisfaction guarantee (1)](https://blog.lern.com/member-questions/tag/satisfaction-guarantee) - [series (1)](https://blog.lern.com/member-questions/tag/series) - [social media link (1)](https://blog.lern.com/member-questions/tag/social-media-link) - [social media policy (1)](https://blog.lern.com/member-questions/tag/social-media-policy) - [special needs (1)](https://blog.lern.com/member-questions/tag/special-needs) - [specs (1)](https://blog.lern.com/member-questions/tag/specs) - [sponsorship guidelines (1)](https://blog.lern.com/member-questions/tag/sponsorship-guidelines) - [sponsorship packages (1)](https://blog.lern.com/member-questions/tag/sponsorship-packages) - [state funding (1)](https://blog.lern.com/member-questions/tag/state-funding) - [success rates (1)](https://blog.lern.com/member-questions/tag/success-rates) - [supervisors (1)](https://blog.lern.com/member-questions/tag/supervisors) - [support staff (1)](https://blog.lern.com/member-questions/tag/support-staff) - [survey results (1)](https://blog.lern.com/member-questions/tag/survey-results) - [surveys (1)](https://blog.lern.com/member-questions/tag/surveys) - [tag lines (1)](https://blog.lern.com/member-questions/tag/tag-lines) - [talent management (1)](https://blog.lern.com/member-questions/tag/talent-management) - [teacher (1)](https://blog.lern.com/member-questions/tag/teacher) - [team building (1)](https://blog.lern.com/member-questions/tag/team-building) - [tech schools (1)](https://blog.lern.com/member-questions/tag/tech-schools) - [technology (1)](https://blog.lern.com/member-questions/tag/technology) - [teens (1)](https://blog.lern.com/member-questions/tag/teens) - [template (1)](https://blog.lern.com/member-questions/tag/template) - [testimonials (1)](https://blog.lern.com/member-questions/tag/testimonials) - [topic listing (1)](https://blog.lern.com/member-questions/tag/topic-listing) - [trainer information (1)](https://blog.lern.com/member-questions/tag/trainer-information) - [training competencies (1)](https://blog.lern.com/member-questions/tag/training-competencies) - [training outcomes (1)](https://blog.lern.com/member-questions/tag/training-outcomes) - [utilities (1)](https://blog.lern.com/member-questions/tag/utilities) - [value (1)](https://blog.lern.com/member-questions/tag/value) - [value of community education (1)](https://blog.lern.com/member-questions/tag/value-of-community-education) - [vision statement (1)](https://blog.lern.com/member-questions/tag/vision-statement) - [visual concept (1)](https://blog.lern.com/member-questions/tag/visual-concept) - [website format (1)](https://blog.lern.com/member-questions/tag/website-format) - [workshop (1)](https://blog.lern.com/member-questions/tag/workshop) - [youth catalog (1)](https://blog.lern.com/member-questions/tag/youth-catalog) - [youth programming (1)](https://blog.lern.com/member-questions/tag/youth-programming) [see all](https://blog.lern.com/member-questions/advertising-in-course-catalogs#) ### LATEST NEWS Ideal Programming Percentages Brendan Marsello How to pay online instructors Julie Coates Q&A Julie Coates Contract Sales Commissions Jordan Kivley CE Benchmarks Jordan Kivley [Tweets by @LernUpdates](https://twitter.com/LernUpdates) [LERN Club Sign-In](http://beta.lern.org/club/)