Q: Our marketing department is considering the use an image of our university's athletic mascot as the cover of our brochure. Our participants are primarily working adults in the community. We are working on our next brochure and want to know if you have any data or input as to..
Questions
Q: Our workforce development area is working on a business plan for our area. Does LERN have any best practices or information on best ways to vet or on-board consultants. Another words, we work with many consultants but wondered if there are recommended processes in place on..
Q: Do you also have any recommendations for the percent of new customers that should be acquired annually?A: LERN benchmarks recommend that your repeat (retention from one term to the next) be at least 50%. This would mean that about half your customers in any given year could..
Q: I attended a webinar today sponsored by Augusoft and Genoo titled The Future of CE Marketing. One of the questions asked during the webinar was “What is the ideal percentage for money spent in certain marking areas? i.e. 20% on print brochures, 30% on online ads, 15% on print..
Q: I am in the process of setting up a continuing education division at my institution. I have an extremely small existing list of customers. I am looking to do a comprehensive survey of community members to identify CE needs. Do you have a sample survey or can you direct me to..
Q: Does LERN have a document that defines the following terms:*Designation*Certificate*Bundle
Q: What kind of information / resources can LERN provide me regarding the trend in pay rates for contract trainers in educational settings in areas like customer service, team building, management development, etc.A: Here is a response from Julia King-Tamang, LERN's leading..
Q: The parks and recreation dept is currently one of four independent city depts. The city is considering combining P&R, Fire, Utilities and Police in to one dept. So the mktg dept of P&R would have to produce all public information for the other three depts. as well as the mktg..
Q: Can you point me toward any articles or information regarding the pros of having a sale team who work in a different job role than the actual program develop people?
Q: Does LERN have any examples and possible referrals of colleges operating their Continuing Education or Workforce Training units or even limited programs within these units as nonprofit organizations? I believe that Valencia CC has at one time operated their workforce training..