Q: I was wondering if you could tell me what the normal cycle/pattern is for direct mailing info to residents/potential customers. You had mentioned that successful parks and recreation organizations are sending direct mail 4 to 5 times a years (or more?). How are people..
Questions
Q: I’ve been asked to prepare a “wishlist” for non credit marketing functionality using a CRM in conjunction with enrollment history, and I’m wondering if you have any information about what other colleges have done in this regard.A: There is a great deal of important..
Q: Can you tell me what LERN's recommendation is regarding on-staff marketing personnel vs. contracted vendor marketing services?A: There are pros and cons for each strategy:1. On-staff marketing personGenerally. LERN recommends that you have a marketing professional who..
Q: Our marketing department is considering the use an image of our university's athletic mascot as the cover of our brochure. Our participants are primarily working adults in the community. We are working on our next brochure and want to know if you have any data or input as to..
Q: I attended a webinar today sponsored by Augusoft and Genoo titled The Future of CE Marketing. One of the questions asked during the webinar was “What is the ideal percentage for money spent in certain marking areas? i.e. 20% on print brochures, 30% on online ads, 15% on print..
Q: The parks and recreation dept is currently one of four independent city depts. The city is considering combining P&R, Fire, Utilities and Police in to one dept. So the mktg dept of P&R would have to produce all public information for the other three depts. as well as the mktg..
Q: Is anyone having success texting information to their customers about upcoming programs along with email?A: I did a short, informal survey, and the strong consensus was that customers do not like to be texted as a way of being promoted to. For some, every text costs them, and..
Q: In Howard County, we are centralizing our marketing team to now be more of one-stop public information office. The marketing team is already creating flyers, signs, social media content, etc., but we are now making sure ALL marketing material and ALL press releases go through..
Q: Can you send me the “guarantee” wording you would recommend we include in our marketing?A: LERN recommends that you offer a money-back guarantee for your courses. Here is some sample wording:We guarantee your satisfaction with our courses. If you are not satisfied, you may..
Q: Does LERN have documentation that includes tips for marketing your online programs internationally and International Marketing in general?A: Going forward, you will want to devise strategies for collecting email addresses from potential customers. Here is one way to do this:..