Questions

Q: I’d like to know if LERN offers any advice on creating a video for marketing our programs. I see the link to videos in Ideas from the Field, eMarketing, however most of those links don’t work and they are old videos. I’ve been wanting to create a video for our unit for some..

Q: Can you tell me what LERN’s suggestions are in the following topic: marketing strategies that use Facebook (and other social media) vs. the print media.And LERN’s thoughts on linking our Facebook page to a Paypal / credit card account?To help answer the above, we are..

Q: Do you have any items that could help create a checklist on what should be on marketing materials? Kind of a marketing organization checklist?

Q: I have reduced the printing cost of the second mailing by making a smaller folded self-mailer (We used to just mail 2 72-page brochures). Then we cut the mailing list down from 28,000 to 19,000. I’ve attached our second target mailer. We chose the top-enrollment… oh… 15 zip..

Q: We are getting ready for Budget review. We only got $600 for marketing last year. Obviously our enrollment suffered some but we are so new (less than 2 years old) we can't really justify the loss. Is there hard data from LERN that shows marketing criteria and..

Q: We are hoping that you can help up by providing answers to the following: What percentage of the continuing education budget should be spent on marketing? What percentage of gross annual income should be spent on marketing?

Q: During our program review it was recommended that we maintain a quarterly schedule, offering 50 – 55 courses per schedule. Due to staffing reductions and the extensive man-hour requirement to program and backside administer the quarterly schedule, we would like to solicit..

Q: I have recently moved over to the credit side of the college where they have stopped mailing out a schedule/catalog of classes – everything is online. I know, from my many LERN classes, that enrollment will decrease when you stop utilizing print mail but I can’t find any..

Q: I have come into the position of Continuing Education coordinator just shy of four months ago and I’d like to consider some marketing strategies for our department that have not been previously utilized at this agency. Marketing is not my area of training and I would like..

Q: Based on the following statement in best practices and what I heard at the exec leadership conference, I would like to know if there is a printed list of mailing timelines and where to find it / “Follow Timelines. Promotions cannot be late. Course catalogs, seminars..