Q: Is anyone having success texting information to their customers about upcoming programs along with email?
A: I did a short, informal survey, and the strong consensus was that customers do not like to be texted as a way of being promoted to. For some, every text costs them, and they don't like having to pay to be told about products or services to purchase. Most folks seemed to think this might backfire, and they do not use testing as a promotional strategy.
Questions
Promotional Strategies
May 24, 2018 9:15:31 PM
by
Jordan Kivley
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