Q: Is there a document somewhere that outlines why marketing is needed, how much you should spend, who is doing the marketing of classes, how is the marketing being done, etc.?A: There is a good reason that marketing is essential to the success of any endeavor that involves..
Questions
Q: I have few questions in regards to insurance and liability. What are the best practices in regards to liability. What do other high schools and colleges do? How do they handle risk of acknowledgement? Do they have separate riders on their insurance, or does their regular..
Q: The CE School Director, Geoff Gathercole just recently retired and has been replaced by a new gentleman, Charles McGinnis. As with all new/change, he is having us explore all facets of the program and my job is to look at instructor rates and class fees for our classes to..
Q: Does LERN know of standard payment structures for contract instructors? For example, do others pay according to credit vs. non-credit, subject matter, years of teaching experience, or other method.A: There are many factors that can impact compensation for instructors at the..
Q: I am seeking info on Pricing for work-related classes. Just Open to Public 1 & 2-day type course pricing like Leadership Training and Computer classes. Does LERN have any reports or information on this topic?A: Pricing is an important part of the success of your programs...
Q: I was wondering if you could tell me what the normal cycle/pattern is for direct mailing info to residents/potential customers. You had mentioned that successful parks and recreation organizations are sending direct mail 4 to 5 times a years (or more?). How are people..
Q: Do you have current information on how most brochures are distributed? Direct Mail to all residents (via bulk mail); Mail and online; Online only; pick up at facility; or any other way and/or combination?What is the most popular/desired method? We direct mail approximately..
Q: We do weekly seminars and have never offered a discount but would like to start offering to the following groups:1.) Veterans2.) alumni3.) groups of three or more registrantsThe question is, we take registrations online, over the phone and by mail. How do we have the discount..
Q: I’ve been asked to prepare a “wishlist” for non credit marketing functionality using a CRM in conjunction with enrollment history, and I’m wondering if you have any information about what other colleges have done in this regard.A: There is a great deal of important..
Q: I’m under pressure to produce and online-only version of our professional development catalog and I need some data to present my case. If I can identify and mail to our top 20% the cost will be significantly less.A: LERN research has found that most direct mail companies use..