Q: Do you have good examples of survey questions? We’re sending out a survey and I want to ask our best customers for classes they’d like to try in the winter/spring session. A: We can give you some information on survey questions, but it would be helpful to have a little more..
Questions
Q: I was looking on the website for a good Cost Recovery Model that we can use in our Recreation Department for setting prices for programs/classes. Can LERN help?A: The LERN financial formula is what we recommend for setting prices and determining income for classes and..
Q: Could you give me a definition for 1/2 life of course?A: The half-life of a course, program or event is the point at which you typically generate half of your total enrollments. Knowing what this point is for a particular event or course can help you gauge whether your..
Q: We’re in the process of rolling out a more coordinated social media effort in order to encourage engagement and aid our marketing program, and to that end I was wondering if LERN had resources or if you could put me in touch with someone who had resources on drafting an..
Q: We have an opportunity to partner with a local Arts council to provide registration and marketing services only to their instructors. Our program would not hire the instructors and offer the courses as our own, but we would publish them in our schedule and take registration..
Q: I wonder if LERN has some examples, or could provide some advice regarding catalogue distribution surveys.I am part of an Ad-hoc catalogue distribution committee within Langara College Continuing Studies. This committee is looking at our distribution methods to determine if..
Q: We are seeking some standard formulas for pricing online courses. We are being asked to provide online fire science training and need assistance with what the markup should be. A: LERN has developed a financial format based on the best practices of LERN member organizations...
Q: We have a question about what is the recommended percentage to offer for new classes and the acceptable rate of cancels for each session?A: LERN recommends that you offer around 20% new classes each term and that you not exceed 30%. The reason is that new courses have a much..
Q: I was wondering if there is some kind of official disclaimer that I should be using in our brochure copy when we include financial courses, usually offered for free to the public. For example, we have two courses coming up including "Financial Strategies for Special Needs..
Q: For Just in Time marketing (JIT) is it correct that you should focus on classes that have at least 50% enrollment and those that have already made enrollment thereby increasing revenue?A: This is a great question. First, let me tell you my understanding of "just in time"..