Q: How successful have other community colleges been with social marketing deals like Groupon and/or Living Social?A: I’ve had a few members ask me about this, I don’t know any who are using them but I do have some info to share with you.Last fall, both the yoga studio where I..
Questions
Q: I have a question regarding how to time the mailing of our brochures. Below outlines what we have done in the past. Our Spring brochure typically hits the homes during the first week of November, before the holiday frenzy begins. Class start dates for each course/program..
Q: Right now, I’m refining the participant evaluation process. I’d love to see what other community education/enrichment programs are doing for participant evaluation. Do you have examples that you could share or colleges that you recommend I contact?A: Here are some of LERN's..
Q: Butler County CC sends out their brochures so that them arrive right after Christmas, the second mailing goes out in the 2nd or 3rd week of January to best customers. Is it worth the risk of mailing earlier (before Christmas)? Last year our first class began the second week..
Q: I would like to take advantage of some of the free consulting services provided to LERN members and need help getting started. Specifically, input on instructor compensation. So that you can best match me with someone on your staff, I feel that it is important to provide a..
Q: We have a JIT (just in time) marketing initiative where we look at the registrations coming up to see what extra boost can we do to help the class make. We only try to tackle the classes that are already at 50% go rate. This is separate from our Comprehensive Marketing Plan...
Q: Do any community college members run fundraising initiatives to help underwrite their non-credit lifelong learning programs? I am looking for information on any activities from program sponsorship; to membership programs A: This is not a typical model for colleges to use, and..
Q: From time to time, we have an instructor cancel at the last minute. Can LERN provide ideas on how to resolve this issue?A: This is not an issue we encounter often, thank goodness. Of course, there will always be emergency situations that may require a last minute..
Q: I have a question regarding privacy law. Could Community Ed share our email list with our instructors who requested them? How about with another department of the college?A: FERPA protects information that is part of a student’s educational record. It does not protect..
Q: We are looking at several companies to assist us with eMarketing but would like to see some of LERN's Best Practices in eMarketing or any templates we could utilize. A: I'm assuming you are looking at email vendors - but please feel free to post a follow up question if you..