Questions

Healthy Community Trends

Jun 12, 2018 12:20:20 AM
by Jordan Kivley |
Q: Is there anyone from LERN who can help me find some of the latest data and trends with respect to healthy communities, especially as it relates to children? We are primarily looking for communities/cities/park agencies that are being successful with targeting, reaching, and..

Sponsorship Packages

Jun 12, 2018 12:17:40 AM
by Jordan Kivley |
Q: I have been appointed at sponsorship campaign and was hoping LERN has some resources I could use. it's been a while since i have done one. i have to put on the city's concerts in the park for 2013. i need to secure sponsors for the event. i the past we have done the..

Discount Percentages

Jun 12, 2018 12:15:06 AM
by Jordan Kivley |
Q: Does LERN have any research on what percent discount is most effective in getting people to act?  Example: 5%, 10%, 15%, 20%, 25%. A: The key to setting discounts is to make sure that the value of the discount is sufficient to increase response and not too high that it reduces..

Digital Catalog

Jun 12, 2018 12:13:11 AM
by Jordan Kivley |
Q: My counterparts are getting pressure to move their CE catalogs to digital only. I expressed that this would not be a strategic move and that they need to keep their mail piece (which they want to do). Many CC’s are cutting budgets.Do you have anything that I can forward to my..

Non Credit Enrollment Instructor Compensation

Jun 12, 2018 12:10:41 AM
by Jordan Kivley |
Q: Is there any guidelines regarding a pay scale for Non Credit Open Enrollment Instructors? Classes that you would put in a catalog on a regular basis.A: The way that LERN recommends looking at instructor compensation is as part of the overall financial format for courses...

Class Cancellations

Jun 12, 2018 12:07:35 AM
by Jordan Kivley |
Q: I’m hoping to find out some benchmarks for class cancellations. A: Here are the LERN benchmarks for CE classes:Overall Cancellation Rate. 15-25%New Course Only Cancellation Rate. 30-50%.Repeat Rate. 30-50%.Average Number of Students Refunded per Cancelled Course = 3 or less..

Second Mailing

Jun 12, 2018 12:06:13 AM
by Jordan Kivley |

Q: A marketing agency we use ran a test mailing of our tabloid. The test was that a second mailing was sent to 10,000 households in segment 1. The results showed that there was no significant difference in response rate between households in segment 1 who received a second..

Student Pricing

Jun 12, 2018 12:03:56 AM
by Jordan Kivley |

Q: I was just wondering if you could refer me to some information regarding pricing per student. We run a Continuing Education program here and I have an instructor who teaches Yoga. Her class meets once per week for one hour for 7 to 8 weeks. She has an existing class and then..

Food Costs

Jun 12, 2018 12:01:06 AM
by Jordan Kivley |

Q: We are planning to include morning and afternoon snacks and lunch in the price of our public classes and need to increase our prices. Two questions:1.What is LERN’s position on including food in public workshops?2.When increasing prices, are there guidelines for communicating..

Program Coordinator Interview Questions

Jun 11, 2018 11:58:38 PM
by Jordan Kivley |
Q: Do you also have possible interview questions that can be used for a Program Coordinator position?A: Here are some general questions that are useful in an interview. Be aware that today's young applicants are very interview-savvy. Most of them prep for the interview, and..

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