Questions

Jordan Kivley

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Customer Surveys

Jun 11, 2018 10:51:33 PM
by Jordan Kivley |
Q: Does LERN have any examples of customer surveys you could share from other Public School members?A: The examples we have relate primarily to programming and course evaluations, but for a customer service survey, the best types of questions to include survey would be 1) Was it..

Staff Organization

Jun 11, 2018 10:49:26 PM
by Jordan Kivley |

Q: Our Department handles both the Open-to-Public classes for business and industry (like MS Office classes, Industrial Maintenance, Leadership, Small Business, etc.) as well as Customized Classes for business and industry.Here is the scenario: Let’s say we have ABC Company that..

Pay Model for Sales People

Jun 11, 2018 10:46:08 PM
by Jordan Kivley |
Q: I need to tap into “sales” people to discuss how they are paid. I would love to get my salary plus a commission. Our director is willing to agree to a new compensation model if I can provide him with one that is used at another college or the LERN suggested pay model for the..

Non-Compete Agreements

Jun 11, 2018 10:43:52 PM
by Jordan Kivley |
Q: A comparable program has cropped up on our very own campus and several of our instructors have decided to teach the exact same classes for this other program. Do you have any guidance on whether or not we should have our instructors sign a non-compete agreement? If so, do we..

Refund Percentage

Jun 11, 2018 10:41:56 PM
by Jordan Kivley |
Q: If the ideal cancellation rate of classes is 15 t0 20%, should we expect that 15 to 20% of our income should also go to refunds? They are asking because their cancellation rate is at 35% but their refund percentage is only 12%. A: When you say the refund percentage is 12%, do..

Advertising in Course Catalogs

Jun 11, 2018 10:39:31 PM
by Jordan Kivley |

Q: I've been put to the task of developing a Media Kit so that we can sell advertisements in our course catalogs. Do you have any demographic information on what a typical life long learner looks like that we could use for this kit (with credit to LERN, of course)? A: LERN..

Development Time for Certification Program

Jun 11, 2018 10:28:03 PM
by Jordan Kivley |
Q: What is the typical development time for developing a certification program. It took me approximately 18 months to develop an international certification program. Is this on target or am I behind?  A: My guess is you are right on target with 18 months.My experience is that 18..

Advertising in Brochures

Jun 11, 2018 10:25:51 PM
by Jordan Kivley |
Q: The Community Enrichment unit at a public institution and considering new revenue streams has anyone implemented paid corporate advertising in their printed materials to either defray the costs of the brochure or expand their mailing? We normally insert ads for other campus..

Marketing Personnel Vs. Vendor Marketing

Jun 1, 2018 1:36:09 AM
by Jordan Kivley |
Q: Can you tell me what LERN's recommendation is regarding on-staff marketing personnel vs. contracted vendor marketing services?A: There are pros and cons for each strategy:1. On-staff marketing personGenerally. LERN recommends that you have a marketing professional who..

Print Brochure Reduction

Jun 1, 2018 1:27:01 AM
by Jordan Kivley |

Q: We are potentially looking at going to a smaller publication for our continuing education programs and courses. Traditionally, our publication is approx. 145 pages (b&w and newsprint inside). We are looking to go to a 20-25 page publication (full-colour and better quality..

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