Questions

Jordan Kivley

Recent Posts

Program Credit

Jun 1, 2018 1:04:22 AM
by Jordan Kivley |

Q: We have been approached about offering an ASL program for credit, as the college eliminated the credit program some years ago. Sacramento State has a summer immersion program through their CE department and I am going to research that. Do you know of anyone doing something..

Instructor Compensation

Jun 1, 2018 12:59:18 AM
by Jordan Kivley |
Q: Our College is researching a change in how we pay instructors…moving from a flat rate to giving the managers more flexibility in negotiating with instructors based on the instructional/content area. I am very excited about more flexibility. Does LERN have any articles or..

Course Half-Life

Jun 1, 2018 12:57:02 AM
by Jordan Kivley |
Q: Can you tell me if the research you have identified as it related to course half life, marketing and margins relates to credit programs as well as non-credit?A: The course half-life would be very different in credit programming. Many credit programs are required as part of a..

Brochure Cover Design

Jun 1, 2018 12:55:13 AM
by Jordan Kivley |

Q: Our marketing department is considering the use an image of our university's athletic mascot as the cover of our brochure. Our participants are primarily working adults in the community. We are working on our next brochure and want to know if you have any data or input as to..

Vetting Trainers

Jun 1, 2018 12:41:22 AM
by Jordan Kivley |
Q: Our workforce development area is working on a business plan for our area. Does LERN have any best practices or information on best ways to vet or on-board consultants. Another words, we work with many consultants but wondered if there are recommended processes in place on..

New Customer Benchmarks

Jun 1, 2018 12:38:57 AM
by Jordan Kivley |
Q: Do you also have any recommendations for the percent of new customers that should be acquired annually?A: LERN benchmarks recommend that your repeat (retention from one term to the next) be at least 50%. This would mean that about half your customers in any given year could..

Marketing Costs

May 24, 2018 10:05:43 PM
by Jordan Kivley |
Q: I attended a webinar today sponsored by Augusoft and Genoo titled The Future of CE Marketing. One of the questions asked during the webinar was “What is the ideal percentage for money spent in certain marking areas? i.e. 20% on print brochures, 30% on online ads, 15% on print..

Community Needs

May 24, 2018 10:00:45 PM
by Jordan Kivley |
Q: I am in the process of setting up a continuing education division at my institution. I have an extremely small existing list of customers. I am looking to do a comprehensive survey of community members to identify CE needs. Do you have a sample survey or can you direct me to..

Continuing Education Certification

May 24, 2018 9:43:39 PM
by Jordan Kivley |

Q: Does LERN have a document that defines the following terms:*Designation*Certificate*Bundle

Contract Training Pay Rates

May 24, 2018 9:39:43 PM
by Jordan Kivley |
Q: What kind of information / resources can LERN provide me regarding the trend in pay rates for contract trainers in educational settings in areas like customer service, team building, management development, etc.A: Here is a response from Julia King-Tamang, LERN's leading..

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