Questions

Q: We do weekly seminars and have never offered a discount but would like to start offering to the following groups:1.) Veterans2.) alumni3.) groups of three or more registrantsThe question is, we take registrations online, over the phone and by mail. How do we have the discount..

Q: I’ve been asked to prepare a “wishlist” for non credit marketing functionality using a CRM in conjunction with enrollment history, and I’m wondering if you have any information about what other colleges have done in this regard.A: There is a great deal of important..

Q: I’m under pressure to produce and online-only version of our professional development catalog and I need some data to present my case. If I can identify and mail to our top 20%  the cost will be significantly less.A: LERN research has found that most direct mail companies use..

Q: Is there anyone from LERN who can help me find some of the latest data and trends with respect to healthy communities, especially as it relates to children? We are primarily looking for communities/cities/park agencies that are being successful with targeting, reaching, and..

Q: I have been appointed at sponsorship campaign and was hoping LERN has some resources I could use. it's been a while since i have done one. i have to put on the city's concerts in the park for 2013. i need to secure sponsors for the event. i the past we have done the..

Q: Does LERN have any research on what percent discount is most effective in getting people to act?  Example: 5%, 10%, 15%, 20%, 25%. A: The key to setting discounts is to make sure that the value of the discount is sufficient to increase response and not too high that it reduces..

Q: My counterparts are getting pressure to move their CE catalogs to digital only. I expressed that this would not be a strategic move and that they need to keep their mail piece (which they want to do). Many CC’s are cutting budgets.Do you have anything that I can forward to my..

Q: Is there any guidelines regarding a pay scale for Non Credit Open Enrollment Instructors? Classes that you would put in a catalog on a regular basis.A: The way that LERN recommends looking at instructor compensation is as part of the overall financial format for courses...

Q: I’m hoping to find out some benchmarks for class cancellations. A: Here are the LERN benchmarks for CE classes:Overall Cancellation Rate. 15-25%New Course Only Cancellation Rate. 30-50%.Repeat Rate. 30-50%.Average Number of Students Refunded per Cancelled Course = 3 or less..

Q: A marketing agency we use ran a test mailing of our tabloid. The test was that a second mailing was sent to 10,000 households in segment 1. The results showed that there was no significant difference in response rate between households in segment 1 who received a second..