Q: We have a question about what is the recommended percentage to offer for new classes and the acceptable rate of cancels for each session?A: LERN recommends that you offer around 20% new classes each term and that you not exceed 30%. The reason is that new courses have a much..
Questions
Jordan Kivley
Recent Posts
Q: I was wondering if there is some kind of official disclaimer that I should be using in our brochure copy when we include financial courses, usually offered for free to the public. For example, we have two courses coming up including "Financial Strategies for Special Needs..
Q: For Just in Time marketing (JIT) is it correct that you should focus on classes that have at least 50% enrollment and those that have already made enrollment thereby increasing revenue?A: This is a great question. First, let me tell you my understanding of "just in time"..
Q: Is there a document somewhere that outlines why marketing is needed, how much you should spend, who is doing the marketing of classes, how is the marketing being done, etc.?A: There is a good reason that marketing is essential to the success of any endeavor that involves..
Q: I have few questions in regards to insurance and liability. What are the best practices in regards to liability. What do other high schools and colleges do? How do they handle risk of acknowledgement? Do they have separate riders on their insurance, or does their regular..
Q: The CE School Director, Geoff Gathercole just recently retired and has been replaced by a new gentleman, Charles McGinnis. As with all new/change, he is having us explore all facets of the program and my job is to look at instructor rates and class fees for our classes to..
Q: Does LERN know of standard payment structures for contract instructors? For example, do others pay according to credit vs. non-credit, subject matter, years of teaching experience, or other method.A: There are many factors that can impact compensation for instructors at the..
Q: I am seeking info on Pricing for work-related classes. Just Open to Public 1 & 2-day type course pricing like Leadership Training and Computer classes. Does LERN have any reports or information on this topic?A: Pricing is an important part of the success of your programs...
Q: I was wondering if you could tell me what the normal cycle/pattern is for direct mailing info to residents/potential customers. You had mentioned that successful parks and recreation organizations are sending direct mail 4 to 5 times a years (or more?). How are people..
Q: Do you have current information on how most brochures are distributed? Direct Mail to all residents (via bulk mail); Mail and online; Online only; pick up at facility; or any other way and/or combination?What is the most popular/desired method? We direct mail approximately..