Q: Can LERN assist with a brief checklist of how to strategically introduce our community college to new employers who come locate to our area. i.e. Basically, how we can quickly get our foot in the door, gain name personal name recognition, and gain recognition of our community..
Questions
Q: I have a question regarding the calculation of repeat rate. If I want to compare our repeat rate to LERN’s benchmark for repeat rate, should it be calculated on a term by term basis or year to year or longer?A: You can actually do it both ways. If you want to know what a..
Q: Can LERN assist with the following information for community education program?1.) what % of classes in the catalogue should be a new offering2.) a good percentage of total number of classes offered vs held. A: Here are the LERN benchmarks for CE classes:Overall Cancellation..
Q: I am looking at class survey results and am wondering if there is a benchmark for the percent of surveys that we need back in order for the results to be reliable.A: If you have 400 responses, your data will have a margin of error of 5%.Let's say, however, that you have only..
Q: I am looking for some information for LERN to share with our University Relations department about our Youth Catalog. They do not agree with my decision to market my youth classes to the youth and not the parent. I have made this decision based on LERN recommendations (and..
Q: Do you have definitions for direct and indirect costs? ThanksA: Here is how LERN defines direct and indirect costs:Direct costs include the costs of promotion and production for a course or for your total program, depending upon what you are analyzing. These two expenses are..
Q: Can you send me the “guarantee” wording you would recommend we include in our marketing?A: LERN recommends that you offer a money-back guarantee for your courses. Here is some sample wording:We guarantee your satisfaction with our courses. If you are not satisfied, you may..
Q: Do you have any recent articles you recommend about adding value to programs, things that help justify price and value?A: This is a great question: The most highly rated value-added service is convenience, followed by good customer service. The two are closely related.Here is..
Q: I work with Continuing Education at a University and we coordinate and handle registrations and other conference services. I am currently working on a per person rate for our services (currently charging a % of expenses) and wondered if you have guidelines for Continuing..
Q: We would like to add a drop down during registration which asks, “how did you hear about us?” I’m wondering “what” questions we should ask? Is there any data or recommendations for this? I know we would want to make it simple. Can you let me know if there is any format..