Q: I wanted to touch base with you or one of your colleagues regarding our interest in pursuing outside organizations to submit either sponsorships and get recognition in our catalog or purchase an ad. What is the difference and the associated ramifications?A: Thank you for your..
Questions
Q: Our department needs clarification on when it is appropriate to make a class “dead.”It was my understanding that when a course is not advertised and there are no enrollments, then we can make the class dead instead of cancelling it which does not impact our cancellation rates.
Q: Can LERN provide any data regarding the success of CE programs that have their own marketing person as opposed to having to utilize the marketing department of the colleges central administration?A: We do not have hard data on this question. However, generally we know that..
Q: We are working on pricing and price breaks for our courses but some of them include books. Should the cost of the book be listed as a separate fee or should we include the cost of the book in the course fee and forego the price break?A: Typically, it is best to include the..
Q: We are interested in the Summer Camp information being presented at the LERN Annual Conference however, we are unable to attend this year. What we are looking for is any information regarding setting up a technical summer camp for Middle School kids. Does LERN have any member..
Q: We are going to start measuring our return customer rate. I looked through my LERN materials to find out how you recommend we measure it. I found it and it's based on going 1 year back.What's the rationale for going back 1 year rather than say 2 or 3 years back?
Q: I am looking for information on the best practices when using QR codes and which QR software / online manager is recommended. Any information you could provide would be appreciated. I perused the member lernclub website but did not find anything specific to QR codes. A: I use..
Q: We are revising some timelines for our quarterly guide distribution and was curious if LERN has any recommendations on the amount of lead time in advance of your first course customers should have the guide in their mailboxes?A: Here is the recommended timetable: 7 weeks out..
Q: Do you know or have benchmarks we could refer to when we look at all the Google Analytics data? For example is having a student on the web page for 3 minutes good or bad? We do have some history we can look at but I wondered if there something else we could compare all this..
Q: We are interested in finding information about discarding exam questions. Do you have any information about this? What kind of benchmarks should we be looking for?A: I have attached a link to a website that gives very detailed information on how to determine whether questions..