Q: 1. In writing copy for Continuing Professional Education courses, do the same guidelines apply as for community, general interest courses? I am using two articles from the LERN Club site as a guide – How to Write Copy that Sells and Top Tips for Writing Course Descriptions. I..
Questions
Q: What is the recommended operating margin for summer camps for kids?A: The operating margin for enrichment programs is recommended to be between 40% and 50%. This is also the recommended margin for summer camp programs.
Q: I am a member of LERN and have a question in regards to compensation for our instructors. What does LERN recommend for best practices to retain and recruit instructors? We want to simplify this process but are afraid we will lose instructors. We live in a rural area, so..
Q: We recently formed a coalition of 9 area park districts to offer programs to the 50+ age group in our County. I was searching the LERN website to look for the most popular programs/trends for the 50+ age group for 2012. Do you have any ideas or can you point me in the right..
Q: We need to categorize our programs/classes, and use those category names to build new web pages and restructure the information on our website.Have you conducted a survey, or have any best-practice advice on selecting category names that are clearly understood by the public?..
Q: Thanks so much for sending. Have another question for you. I’m on a task force to address challenges with Continuing Education at the 18 Commonwealth Campuses in PA, all part of PSU. They want to make one change. Change the name from Continuing Education to Custom Education...
Q: We are looking for clear guidance about how to grant formal CEUs. Do you have any other Oklahoma colleges that grant their own CEUs? Any input will be appreciated.A: Anyone can offer CEU's, and many colleges offer their own. The standard for this is one CEU for every 10 hours..
Q: I’m wondering if you have any research registration start dates in relation to when a catalog drops. Should registration be open as soon as customers receive their catalog? Should there be a lag time, so that everyone receives it at the same time and has equal chance to..
Q: We produce 3 catalogs a year with timelines around what classes are included in the catalog. All of these classes have assigned dates/times/prices. We also produce 4 specialty brochures and these all correlate with our 4 main programming areas (HR/Leadership, Computers,..
Q: I have had several people ask me about the order of our offerings in our course catalog and wanted to see what LERN recommends. We have them divided by subject, which I do not want to change. However, the questions has come up about whether or not to list courses within each..