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Jordan Kivley

Recent Posts

Continuing Education Net Profits

Jun 20, 2018 4:09:15 AM
by Jordan Kivley |
Q: We are currently “negotiating” with our administration on the percentage of net profit we can retain in our continuing ed department at the end of the year.  I would appreciate any statistics that you can provide from other institutions that might help my case.A: Presently..

Printer Format Estimates

Jun 20, 2018 4:06:33 AM
by Jordan Kivley |

Q: We are looking into switching over to the letter size format (6-1/8 inches x 11-1/2 inches by ¼ inch thick maximum) in portrait orientation for our catalog. We need to get estimates from our printer. What are the specs I give them for this format? I’m thinking it would be 24..

Income Percentage

Jun 20, 2018 4:02:30 AM
by Jordan Kivley |
Q: We are seeking some income percentages. What percent of our income should come from Contract Training and what percentage should come from open enrollment?A: Great question. LERN recommends the greater the diversity in your offerings, the better you are positioned to both tap..

Copywriting Principles

Jun 20, 2018 4:00:38 AM
by Jordan Kivley |

Q: 1. In writing copy for Continuing Professional Education courses, do the same guidelines apply as for community, general interest courses? I am using two articles from the LERN Club site as a guide – How to Write Copy that Sells and Top Tips for Writing Course Descriptions. I..

Enrichment Program Operating Margins

Jun 20, 2018 3:57:21 AM
by Jordan Kivley |
Q: What is the recommended operating margin for summer camps for kids?A: The operating margin for enrichment programs is recommended to be between 40% and 50%. This is also the recommended margin for summer camp programs.

Instructor Recruiting and Retaining

Jun 20, 2018 3:55:44 AM
by Jordan Kivley |

Q: I am a member of LERN and have a question in regards to compensation for our instructors. What does LERN recommend for best practices to retain and recruit instructors? We want to simplify this process but are afraid we will lose instructors. We live in a rural area, so..

Programs/ Trends for Certain Demographic Audiences

Jun 20, 2018 3:53:55 AM
by Jordan Kivley |
Q: We recently formed a coalition of 9 area park districts to offer programs to the 50+ age group in our County. I was searching the LERN website to look for the most popular programs/trends for the 50+ age group for 2012. Do you have any ideas or can you point me in the right..

Category Names

Jun 20, 2018 3:51:31 AM
by Jordan Kivley |

Q: We need to categorize our programs/classes, and use those category names to build new web pages and restructure the information on our website.Have you conducted a survey, or have any best-practice advice on selecting category names that are clearly understood by the public?..

Alternate Titles For Continuing Education

Jun 20, 2018 3:50:00 AM
by Jordan Kivley |

Q: Thanks so much for sending. Have another question for you. I’m on a task force to address challenges with Continuing Education at the 18 Commonwealth Campuses in PA, all part of PSU. They want to make one change. Change the name from Continuing Education to Custom Education...

CEU Grants

Jun 20, 2018 3:46:30 AM
by Jordan Kivley |
Q: We are looking for clear guidance about how to grant formal CEUs.  Do you have any other Oklahoma colleges that grant their own CEUs? Any input will be appreciated.A: Anyone can offer CEU's, and many colleges offer their own. The standard for this is one CEU for every 10 hours..

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