Q: My counterparts are getting pressure to move their CE catalogs to digital only. I expressed that this would not be a strategic move and that they need to keep their mail piece (which they want to do). Many CC’s are cutting budgets.Do you have anything that I can forward to my..
Questions
Q: A marketing agency we use ran a test mailing of our tabloid. The test was that a second mailing was sent to 10,000 households in segment 1. The results showed that there was no significant difference in response rate between households in segment 1 who received a second..
Q: Question for you:What does your research and expertise tell you about the effectiveness of mailing guides to all residents? We currently do the following each quarter:a. Mail guide to past 5 quarters worth of customersb. Insert guide into our local paper with distribution of..
Q: Our non-credit schedule is my responsibility here at Carroll, and we know we need to make some changes going in to fall. As members of LERN, we thought we’d take advantage your expertise.We currently produce three schedules annually: Fall (Aug. – Dec.); Winter/Spring (Jan. –..
Q: The Town of Danville Recreation Services Department is looking into the possibility of going from four produced, printed and mailed Activity Guides to three. Our Fall Guide includes a Fall Arts Insert and our Spring Activity Guide includes a Summer Camp Brochure. Both the..
Q: Do you have any information or statistics on the benefits of publishing 4 activity guides per year? And a percentage of municipalities that publish 4 guides per year?We currently publish 3 and I need some information and benefits on publishing 4 as soon as possible for..
Q: The Community Enrichment unit at a public institution and considering new revenue streams has anyone implemented paid corporate advertising in their printed materials to either defray the costs of the brochure or expand their mailing? We normally insert ads for other campus..
Q: We are potentially looking at going to a smaller publication for our continuing education programs and courses. Traditionally, our publication is approx. 145 pages (b&w and newsprint inside). We are looking to go to a 20-25 page publication (full-colour and better quality..
Q: Our marketing department is considering the use an image of our university's athletic mascot as the cover of our brochure. Our participants are primarily working adults in the community. We are working on our next brochure and want to know if you have any data or input as to..
Q: How many weeks prior to beginning of session do recommend first and second mailing?A: LERN recommends that for open enrollment courses, we suggest you mail the brochure to be delivered 5-6 weeks prior to the first class. Our research has identified this range as a the most..