Q: For every 10 course brochures we distribute, we receive one enrollment. I would like to know what the average number of course brochures distributed per enrollment is. Thanks for your help!A: There is really no average that matters. The factors that impact the..
Questions
Q: I am looking for information on the best type of brochure to send out. We currently send out 2- 20 page traditional brochures – color cover – black/ white inside - Classes listed by category with each class including text description, date, fee, instructor – black/white..
Q: On the topic of 1 photo on the cover, could you point me towards the data on that?I’m very interested in the details on that.
Q: I wanted to touch base with you or one of your colleagues regarding our interest in pursuing outside organizations to submit either sponsorships and get recognition in our catalog or purchase an ad. What is the difference and the associated ramifications?A: Thank you for your..
Q: Several years ago, the college eliminated its printed catalog. Programs now have individual glossy brochures and information sheets that are handed out or mailed to prospective students, but these materials do not contain a registration form. Instead, people are “pushed” to..
Q. We need to reduce the cost of our brochure, but we don't want to lose effectiveness. Does LERN have any tips that can help?
Q: Historically, we have sent out the summer schedule featuring both credit and continuing education course content. Does LERN have any information, research, stats or white papers, commentary on this topic? Are there other colleges on record that produce a similar product? ..
Q: I have moved to a new program. We are developing our fall catalog. We have an alignment with our community college. They are less than one mile away so we do a large number of college preparation classes in our catalog. My staff is just learning about the wonders of..
We are getting ready for Budget review. We only got $600 for marketing last year.
May 13, 2018 1:24:18 PM
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LERN
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Q: We are getting ready for Budget review. We only got $600 for marketing last year. Obviously our enrollment suffered some but we are so new (less than 2 years old) we can't really justify the loss. Is there hard data from LERN that shows marketing criteria and..