Questions

Q: I have reduced the printing cost of the second mailing by making a smaller folded self-mailer (We used to just mail 2 72-page brochures). Then we cut the mailing list down from 28,000 to 19,000. I’ve attached our second target mailer. We chose the top-enrollment… oh… 15 zip..

Q: I am looking for any articles or recommendations for building a marketing budget. A: I have attached a copy of "The Essentials", which should have the information you need. In the simplest analysis, LERN's benchmark for the amount you should spend on marketing for your..

Q: The University of North Dakota administrators are asking if there is any research that has been done on verifying online learners (and campus as well) when they register or get admitted to the University of North Dakota instead of verifying them when they take a proctored..

Q: We are getting ready for Budget review. We only got $600 for marketing last year. Obviously our enrollment suffered some but we are so new (less than 2 years old) we can't really justify the loss. Is there hard data from LERN that shows marketing criteria and..

Q: We're about mid-way through our one-year business planning process.  Do you have a few you could send to me?

A: I have attached a LERN Strategic Planning template that should help. I have also attached some examples from LERN member programs' marketing plans. Please let me..

Q: We are hoping that you can help up by providing answers to the following: What percentage of the continuing education budget should be spent on marketing? What percentage of gross annual income should be spent on marketing?

Q: During our program review it was recommended that we maintain a quarterly schedule, offering 50 – 55 courses per schedule. Due to staffing reductions and the extensive man-hour requirement to program and backside administer the quarterly schedule, we would like to solicit..

Q. LERN suggests to survey our best customers... do you have any survey question examples that I can follow to build my survey?