Q: Do you have any information or statistics on the benefits of publishing 4 activity guides per year? And a percentage of municipalities that publish 4 guides per year?We currently publish 3 and I need some information and benefits on publishing 4 as soon as possible for..
Questions
Q: We are potentially looking at going to a smaller publication for our continuing education programs and courses. Traditionally, our publication is approx. 145 pages (b&w and newsprint inside). We are looking to go to a 20-25 page publication (full-colour and better quality..
Q: Several years ago, the college eliminated its printed catalog. Programs now have individual glossy brochures and information sheets that are handed out or mailed to prospective students, but these materials do not contain a registration form. Instead, people are “pushed” to..
Q: I have reduced the printing cost of the second mailing by making a smaller folded self-mailer (We used to just mail 2 72-page brochures). Then we cut the mailing list down from 28,000 to 19,000. I’ve attached our second target mailer. We chose the top-enrollment… oh… 15 zip..
We are getting ready for Budget review. We only got $600 for marketing last year.
Q: We are getting ready for Budget review. We only got $600 for marketing last year. Obviously our enrollment suffered some but we are so new (less than 2 years old) we can't really justify the loss. Is there hard data from LERN that shows marketing criteria and..
Q: I have recently moved over to the credit side of the college where they have stopped mailing out a schedule/catalog of classes – everything is online. I know, from my many LERN classes, that enrollment will decrease when you stop utilizing print mail but I can’t find any..
Q: We plan on developing a healthcare marketing flyer, with new programs, for fall/spring session. I have attached our previous brochure. Below are my ideas on the success of these programs...BUT...I really need a YES or NO, and your advice 1) Meet with healthcare managers in..
Q: Attached is a pdf of our current fall print brochure. We are considering some changes in the way the content is organized with the goal of making it more intuitive about where information is located. First of all the sections of the table of contents will be in alphabetical..
