Questions

Catalog Tag Lines

May 23, 2018 1:17:08 AM
by Jordan Kivley |
Q: I’m looking for inspiration. When we design our catalog cover we usually think of a tag line that we want to use and then find pictures or art work that supports it. We recently found out that the college has a “message” and all marketing material should be in line with that...

Cover Photo Data

May 23, 2018 1:14:49 AM
by Jordan Kivley |

Q: On the topic of 1 photo on the cover, could you point me towards the data on that?I’m very interested in the details on that.

Catalog Sponsorships/ Recognition

May 23, 2018 1:10:50 AM
by Jordan Kivley |
Q: I wanted to touch base with you or one of your colleagues regarding our interest in pursuing outside organizations to submit either sponsorships and get recognition in our catalog or purchase an ad. What is the difference and the associated ramifications?A: Thank you for your..

Brochure Definition

May 22, 2018 11:53:21 PM
by Jordan Kivley |

Q: Several years ago, the college eliminated its printed catalog. Programs now have individual glossy brochures and information sheets that are handed out or mailed to prospective students, but these materials do not contain a registration form. Instead, people are “pushed” to..

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