Q: Our non-credit schedule is my responsibility here at Carroll, and we know we need to make some changes going in to fall. As members of LERN, we thought we’d take advantage your expertise.We currently produce three schedules annually: Fall (Aug. – Dec.); Winter/Spring (Jan. –..
Questions
Q: The Town of Danville Recreation Services Department is looking into the possibility of going from four produced, printed and mailed Activity Guides to three. Our Fall Guide includes a Fall Arts Insert and our Spring Activity Guide includes a Summer Camp Brochure. Both the..
Q: Do you have any information or statistics on the benefits of publishing 4 activity guides per year? And a percentage of municipalities that publish 4 guides per year?We currently publish 3 and I need some information and benefits on publishing 4 as soon as possible for..
Q: We are potentially looking at going to a smaller publication for our continuing education programs and courses. Traditionally, our publication is approx. 145 pages (b&w and newsprint inside). We are looking to go to a 20-25 page publication (full-colour and better quality..
Q: How many weeks prior to beginning of session do recommend first and second mailing?A: LERN recommends that for open enrollment courses, we suggest you mail the brochure to be delivered 5-6 weeks prior to the first class. Our research has identified this range as a the most..
Q: For every 10 course brochures we distribute, we receive one enrollment. I would like to know what the average number of course brochures distributed per enrollment is. Thanks for your help!A: There is really no average that matters. The factors that impact the..
Q: We are revising some timelines for our quarterly guide distribution and was curious if LERN has any recommendations on the amount of lead time in advance of your first course customers should have the guide in their mailboxes?A: Here is the recommended timetable: 7 weeks out..
Q: Two years ago at a LERN conference, I learned about mailing multiple (targeted) catalogs instead of one. I was afraid of letting go of our old way of doing things and didn’t actually understand how to implement the targeted catalog strategy. As our revenue went down last..
Q: Based on the following statement in best practices and what I heard at the exec leadership conference, I would like to know if there is a printed list of mailing timelines and where to find it / “Follow Timelines. Promotions cannot be late. Course catalogs, seminars..
Q: We plan on developing a healthcare marketing flyer, with new programs, for fall/spring session. I have attached our previous brochure. Below are my ideas on the success of these programs...BUT...I really need a YES or NO, and your advice 1) Meet with healthcare managers in..