Q: Are there certain key metrics that we should be monitoring with Google Analytics? We pull reports on a regular basis (see attached metrics) but are not always sure which particular metrics to monitor, as well as what are some of the industry standards to benchmark.

A: Attached is a summary of some of the key metrics you should be tracking with Google Analytics.


http://media.lern.org/webinars/measuring-website-effectiveness.docx
http://media.lern.org/webinars/Google-Analytics-terms.docx