Q: we are in the process of redesigning our main page and a few people on the team have questioned having our facebook feed on the page, which we currently do: http://www.uwec.edu/ce/. The main objection seems to be they don’t like it from a visual perspective. We will be “uncluttering the site”, will probably widen the feed so our long name will appear on three lines instead of four, and remove the people pictures at the bottom of the feed. We will also be changing the template quite a big, consolidating the logos horizontally along the bottom, and getting rid of most of the copy. The feed isn’t beautiful, but it does several things: • catch attention with specific events (since the other links are topic headings) and provides an opportunity for each program to get some individual front page time in a way that does not create duplicate work. • acts as a blog and increases our external links / links back to the CE main page (very important to SEO) • provides a closed communication loop from website to Facebook so people entering from one point can easily move to the other • is a venue to provide value, and facilitate engagement and interaction otherwise not available on our site. • Allows people to “like” our Facebook fan page without leaving our website. Note: we did a study of our web traffic and found a dramatic increase after we started using social media regularly. The document is attached. Would love an expert opinion on the pros / cons of having the facebook feed appear on the main page. Thank you.