Question:
Can LERN recommended price breaks on classes – like if you currently charge $65 for a class, you can get $75 and if you charge $84 you could get $99. I wondered if you have a document outlining that somewhere that we could review as we start looking at pricing for next year?
Answer:
This is a very important consideration when planning your pricing. There is a lot of research on pricing, and it is also important to know that prices ending in 9 typically outperform those ending in 5 or other numbers. I have attached our price break tables, and these should help you when setting your prices for next year.