Q: We are looking to a timeline, planning checklist for all the program details “ToDo’s” that would help organize our 2 and a half day regional conference with about 400 attendees, 50 exhibitors and 40 speakers, any suggestions or places to look, This is in sponsored with a professional organization, so it is a high repeat audience, but is open to non members and able to expand. Any direction or ideas on the website?
A: I have found this resource online that is very comprehensive. I think you might find the information you need here. Let me know if I can provide you with additional information. In the marketing timeline int he form I am sending, there is no mention of planning an email promotion campaign, and we strongly recommend that you send at least one email per month, starting at about 7 months out from conference. We also recommend mailing a preliminary brochure about 8 out and your final brochure 6 months out. A second mailing should go about at three months prior to conference.