Q: I understand the philosophy with course pricing ending in 5's & 9's as well
as the price break points. What I have been asked to provide is any examples
of a community program within a blue collar working community who used LERN
pricing principals in raising prices and had a positive response for their
Program.
A: Thank you for your question. We have not done any research this detailed on the impact of price points on blue collar communities as consumers of community education.
What we have done is study the literature on the psychology of pricing and have found remarkable consistency across products in terms of what price points work best.