Q: Im looking for suggested “call to action” copy for the back of a postcard that I’m using in lieu of my 3rd mailing to best customers. The front of the card will be the front of the 2nd mailing schedule; what are the best ideas for the back side copy?
A: The best call to action would be to send readers to your website using a tracking code, if you can, so you can measure the response rate. You want to make sure they have several ways to contact you (i.e. via phone, email, and website). In all cases, it's good to have a way to measure the success of the postcard response - whether that's a special offer or having the customers ask for a specific person - especially if you're doing it in lieu of a brochure mailing.
Questions
Call to Action
May 23, 2018 2:06:27 AM
by
Jordan Kivley
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